Vice President Digital Products

Business Unit: QNB - Qatar

Division: Retail Banking

Department: Retail Banking

Country: Qatar

Closing Date: 01-Feb-2025

About QNB
Established in 1964 as the country’s first Qatari-owned commercial bank, QNB Group has steadily grown to become the largest bank in the Middle East and Africa (MEA) region.

QNB Group’s presence through its subsidiaries and associate companies extends to more than 31 countries across three continents providing a comprehensive range of advanced products and services. The total number of employees is more than 28,000 serving up to 20 million customers operating through 1,000 locations, with an ATM network of 4,300 machines.

QNB has maintained its position as one of the highest rated regional banks from leading credit rating agencies including Standard & Poor’s (A), Moody’s (Aa3) and Fitch (A+). The Bank has also been the recipient of many awards from leading international specialised financial publications.

Based on the Group’s consistent strong financial performance and its expanding international presence, QNB currently ranks as the most valuable bank brand in the Middle East and Africa, according to Brand Finance Magazine.

QNB Group has an active community support program and sponsors various social, educational and sporting events.

Job Purpose Summary:
The incumbent will serve as the strategic leader of digital product owners, functioning akin to a CEO for each digital product within the bank's expansive portfolio. This role encompasses the end-to-end management of digital products that span various customer journeys, effectively bridging traditional banking services with innovative digital solutions. The incumbent will lead the implementation of agile delivery methodology, definition, and operations of cross-functional squads dedicated to each product, ensuring a collaborative, efficient, and customer-centric development process.

With a key focus on driving product excellence, the incumbent will enforce best practices in product management and uphold rigorous reporting and performance standards. They will instill a culture of innovation and continuous improvement, encouraging product teams to embrace the latest digital trends and customer insights in their development efforts.

As the steward of the bank's digital products, the incumbent will be responsible for shaping the product vision, defining value propositions, and ensuring that each product delivers a seamless and engaging customer experience. This leadership role is pivotal in orchestrating the digital transformation of traditional banking products, driving the bank's growth, and enhancing its competitive position in the digital landscape.

Essential Duties & Responsibilities by Dimensions:
**A. Shareholder & Financial**:

- Financial Strategy & Oversight: In alignment with retail banking leadership, define and implement digital strategies that significantly contribute to QNB's financial objectives. Manage digital product budgets and forecasts with a focus on maximizing return on investment.
- Implement the customer experience, approach, and embrace digitization into all customer related processes and channels to improve customer experience.
- Formulate a customer focused multichannel strategy and transform the customer engagements from conventional channels into digital channels.
- Work closely partners (internal and external) division establishing key and strategic partnerships in multiple sectors of the markets to extend the value chain across different industries with an aim of increasing customer acquisition and retention and improve customer value.
- Develop and implement strategies in conjunction EVP Retail Digital Business to achieve the required targets in customers, transactions, and revenue.
- Establish revenue, cost budgets, and ensure the budgets are adhered to, and continuously monitor Digital Business performance.
- Achieve Key Performance Indicators (KPIs) for monitoring the performance of Digital Business
- Provide input to EVP Retail Digital on strategies that encompass customer, transaction, education, and marketing strategies for individual and implement approved strategies.
- Implements KPI’s and best practices for Vice President, Digital Products
- Promote cost consciousness and efficiency and enhance productivity, to minimise cost, avoid waste, and optimise benefits for the bank.
- Act within the limits of the powers delegated to the incumbent and delegate authority to the respective staff and monitor exercise of the same.
- Demonstrate clear understanding of the important factors behind the bank's financial & non-financial performance.

**B. Customer (Internal & External)**:

- Analyze customer and market needs to gauge customer preferences and ensure that the assigned Digital Business products are designed and implemented with the customer in mind.
- Design and implement customer awareness and promotional programs to keep the customer engaged.
- Ensure optimal availability