Category Manager
8 hours ago
**Job Summary**
The Category Manager is responsible for overseeing the strategic development and management of product categories within the pharmacy chain. This role involves **analyzing market trends,** **optimizing product assortments**, **building assortment types per need**, **managing availability, launching and managing brands activations and driving sales growth** while ensuring alignment with the overall business objectives. The Category Manager collaborates with cross-functional teams, including trade marketing, operations, and supply chain, to enhance customer experience and achieve financial targets.
**Key Responsibilities**:
- Develop and implement category strategies that align with the company’s goals and objectives.
- Conduct market research and analyze consumer trends, purchase power and customer behavior to identify growth opportunities.
- Set pricing strategies and promotional plans to maximize category performance.
- Manage, plan and launch promotions and offers according to the dedicated verticals (SOH, SKU/Brand Performance, Stock Lifetime)
- Determine optimal product assortments based on sales data, customer preferences, and market trends.
- Collaborate with suppliers to ensure optimum availability & stock management according to the pre-decided assortment type on stores
- Monitor inventory levels and manage product lifecycle, including new product introductions and phase-outs.
- Analyze category performance metrics, including sales, margin, and inventory turnover.
- Prepare regular reports and presentations to communicate category performance to senior management.
- Use data-driven insights to make informed decisions and recommend adjustments to strategies.
- Work closely with the marketing team to develop effective promotional campaigns and in-store displays.
- Coordinate with the supply chain and operations teams to ensure product availability and efficient logistics.
- Partner with store teams to gather feedback on customer preferences and shopping behavior.
- Build and maintain strong relationships with key suppliers and vendors.
- Evaluate vendor performance and negotiate terms to ensure competitiveness and profitability.
- Understand customer needs and preferences to enhance category offerings.
- Stay informed about industry trends and competitor activities to maintain a competitive edge.
**Qualifications**:
- Bachelor’s degree in Business Administration, Marketing, Pharmacy, or a related field. A Master’s degree is a plus.
- 3-5 years of experience in category management, merchandising, or retail management, preferably within the pharmacy or health and wellness sector.
- Proven track record of driving category growth and managing product assortments.
- Strong analytical skills with proficiency in data analysis and reporting tools.
- Excellent negotiation and vendor management abilities.
- Strong communication and interpersonal skills.
- Ability to work collaboratively across teams and influence stakeholders.
- Familiarity with inventory management systems and retail software.
- Professional in using Microsoft Applications such as Excel, Power Point Presentations.
**Experience**:
- Category Management: 5 years (preferred)
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