Ecommerce & Distribution Manager

4 days ago

Doha, Qatar Anantara Full time

Company Description
A luxury hospitality brand for modern travellers, Anantara connects guests to genuine places, people and stories through personal experiences and providing heartfelt hospitality in the world’s most exciting destinations. From pristine islands and tropical beaches to cosmopolitan cities, tranquil deserts and lush jungles, Anantara welcomes guests for journeys rich in discovery.

**Job Description**:
Manager eCommerce & Distribution is responsible for defining the strategy and
execution of digital media and ecommerce activity for the property.
- This position will support the hotel commercial strategy by developing digital marketing
and Ecommerce programs. Digital marketing efforts will include: Search Engine
Marketing, Social Media Advertising.
- This position will also oversee Ecommerce activity including the management of the
hotel’s web sites and mini-sites in line with corporate guidelines together with marketing

**Qualifications**:
Please note that this is not an exhaustive list. Minor Hotel employees always find new ways to look after the business, their guests, and their colleagues. Within this, the key responsibilities for this position are:
Electronic Distribution
- To execute the Minor Hotel long-term Electronic Distribution Strategy working in line with corporate guidelines for our brands for Brand website OTA and GDS.
- Follow the guidelines of the head of distribution and implementation of SOPs within the hotel to ensure the maximisation of the channels potential.
- To monitor and report on the hotels’ effective use of electronic distribution tools and procedures in areas of business intelligence to maximize the hotels competitive advantage in the marketplace.
- Maintain and improve and adapt the relevant distribution channels such as channel managers, OXI interfaces and GDS platforms and optimization of OTA extranets.
- Maintain together with the revenue team rate parity with all our distribution channels
- To assist in providing the hotel with external market intelligence using tools such as web Analytical tools, Competitive Intelligence, Rate View, access to a Global Distribution data, Internet web sites and corporate resources as rate shopping.
- Meet and influence key distribution partners and regional account managers as OTA and sales partners to gain insight to best practices on the market.

E-Commerce
- Coordinate the development of e-Commerce tactics for the individual hotels in line with corporate guidelines, including SEO, SEM campaign preparation and analysis.
- Collaborate with partner agencies to develop our different websites e sound and ensure ROI goals are achieved for SEO, PPC, mobile and Meta search activities.
- Develop measure and optimize ROI on new traffic generating channels.
- To assist on the setup, management and reporting on the Meta search engines partnerships to improve hotel website performance.
- Serve as support point of contact for the hotel within the digital marketing/E-Commerce related questions and activities

Social Media
- Develop measure and assist in executing social media activity, which will include assisting PR put together creative strategies to generate Fan Base, for multiple social media site as (Facebook, Instagram, Google My Business, LINE, etc..)
- Support the operation department with the handling of technical setup and understanding of management of review sites and review measurement tools and their influence in the booking path.

Revenue Management and Pricing
- To assist the revenue team at property in maximizing revenue and yield through business trend analysis, highlighting areas of opportunity in Electronic distribution strategies on an ongoing basis.
- To monitor and control that the distribution through all channels is in line with Minor Hotels’ Distribution strategy and closely monitor business shifts between channels (Channel Management).
- To monitor and control that the Dynamic Pricing Strategies is adhered to and promoted with global and local distribution partners.

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