Digital Content Creator

2 weeks ago

Doha, Qatar Applab Software Trading Full time

As a Digital Content Creator for our website, you will play a pivotal role in developing and maintaining our online presence. Your primary responsibility will be to create compelling content that attracts and engages users, drives traffic, and enhances the overall user experience. You will collaborate closely with the marketing, design, and development teams to produce content that aligns with our brand voice, objectives, and industry trends.

**Key Responsibilities**:

- Develop and execute a content strategy that aligns with the company’s goals and target audience.
- Create a wide variety of content for the website, including blog posts, landing pages, product descriptions, case studies, infographics, videos, and more.
- Optimize content for SEO to drive organic traffic and improve search engine rankings.
- Collaborate with the marketing and design teams to ensure content is visually engaging and follows best practices for web design and user experience.
- Edit and proofread content to ensure high quality, clarity, and consistency with the brand’s voice and messaging.
- Research industry trends, keywords, and competitor content to create relevant and up-to-date digital content.
- Monitor website performance and user engagement using analytics tools, making content adjustments as needed to improve performance.
- Stay current with emerging trends in digital content creation, SEO, and web design to ensure content remains innovative and effective.

**Requirements**:

- Proven experience (3+ years) as a Digital Content Creator, Content Writer, or similar role, with a strong portfolio of online content.
- Exceptional writing, editing, and proofreading skills.
- Solid understanding of SEO best practices and how to optimize web content for search engines.
- Experience with content management systems (CMS), such as WordPress, Drupal, or others.
- Proficiency in using analytics tools (Google Analytics, SEMrush, etc.) to monitor and optimize content performance.
- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
- Strong communication and collaboration skills to work effectively with cross-functional teams.
- Ability to work independently and meet deadlines in a fast-paced environment.
- A creative mindset with the ability to generate fresh and engaging ideas for website content.

**Preferred Qualifications**:

- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Experience in video content creation or multimedia production.
- Knowledge of HTML/CSS is a plus.
- **Fluency in Arabic** is a strong plus, as we seek to expand our content to a broader audience.
- Experience working on Arabic-language content or websites is a bonus.

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