Ecommerce Manager

• Industry: FMCG
• Job Location: Qatar

Job Objective:

As e-commerce Manager you will lead e-commerce operations and strategy and be a crucial team member in driving organizational growth. For this, you will manage online store, optimize sales funnels, and work closely with various departments to ensure an exceptional online shopping experience. This role requires a combination of strategic thinking and hands-on execution.

Job Description:

• Developing and executing e-commerce strategies to drive online sales and enhance the customer experience.
• Managing the day-to-day operations of the e-commerce platform, including product listings, pricing, promotions, and inventory management.
• Collaborating with cross-functional teams, including marketing, product, logistics, and IT, to ensure smooth e-commerce processes.
• Monitoring and analyzing key performance indicators (KPIs) such as traffic, conversion rates, sales, and customer satisfaction.
• Optimizing the website for user experience, including navigation, search functionality, and mobile responsiveness.
• Managing relationships with third-party vendors, including payment gateways, logistics partners, and e-commerce platforms.
• Analyzing sales performance and customer behavior to identify opportunities for improvement.
• Manage product listings, descriptions, and pricing in the online store.
• Regularly update product information, images, and descriptions to ensure accuracy, appeal, and consistency.
• Plan and execute seasonal and promotional campaigns to increase sales and boost customer engagement.
• Analyze customer behavior and trends to identify growth opportunities and areas for improvement.
• Monitor website functionality and handle troubleshooting issues with the e-commerce platform, including technical problems and user experience challenges.
• Coordinate with logistics and fulfilment teams to ensure timely and accurate order processing and delivery.
• Collaborate with customer service teams to ensure seamless customer services, high customer satisfaction, and resolve issues quickly through the online store.
• Analyze data from Google Analytics, CRM systems, and other tools to monitor site traffic and customer behavior.
• Track and report e-commerce performance, including sales, conversion rates, and ROI on digital marketing campaigns.
• Stay updated with the latest trends and best practices in e-commerce and digital marketing.

Required skills and qualifications

• Master's degree in Business, Marketing, E-Commerce, IT, or a related field.
• 8-10 years of experience as an e-commerce manager or in a similar e-commerce or digital marketing role.
• Strong understanding of online sales platforms and digital marketing strategies.
• Proficient in web analytics tools (e.g., Google Analytics) and e-commerce tracking tools.
• Strong problem-solving skills and ability to adapt to a fast-paced, evolving industry.
• Solid communication and organizational skills, with the ability to manage multiple projects simultaneously.
• Knowledge of best practices in search engine optimization (SEO) and search engine marketing (SEM).
• Proficiency in content management systems (CMS) and customer relationship management (CRM) software.
• Experience with performance marketing, including paid advertising and retargeting strategies.
• Experience with advanced data analytics tools (e.g., Tableau, Power BI).
• Knowledge of web development and CMS platforms for custom e-commerce solutions.
• Strong financial acumen for managing e-commerce budgets and sales forecasts.