Senior Director Commercial Marketing EMEA

2 weeks ago

AlJumayliyah, Qatar DIB GmbH Full time

______________________________ Resmed's advertisement:

Asthe Commercial Marketing Lead for the EMEA region, reporting intothe Vice President, Provider Marketing at ResMed, you will beresponsible for the overall B2B go-to-market strategy in yourregion, partnering closely with Product and Revenue on goals andsuccess metrics that contribute to revenue growth, balancing globalaudience strategy with near-term business goals.

In this criticalrole, you will create and drive execution of targeted plans that:
raise buyer awareness around the problems we solve well. You willcreate demand for our portfolio of solutions and nurture thisdemand into high-intent pipeline.

You will growth markets by,leading innovative GTM programs that expand access to therapyacross key Provider market segments while ensuring the successfulretention of our provider customers.


Let's talk aboutResponsibilities:

Regional Marketing Strategy:

you willbe part of a global team, supporting in creating a unified globalaudience strategy reflective of our investment objectives.

Following its development, you will be responsible for translatingthis strategy into actionable plans tailored for implementationwithin the EMEA region.

Market Analysis:

you will act asthe region's advocate for required market researchinitiatives in EMEA, enabling a deep understanding of the provideraudience​.


Cross-Functional Collaboration:

To besuccessful in this role, you will need to collaborate very closelywith Revenue, Product, Creative, Digital, Marketing Ops and othercross-functional teams to align marketing initiatives with businessgoals and ensure a cohesive approach.

​

CampaignManagement:

You will be responsible for planning, coordinating, andoverseeing marketing campaigns across various channels to drivebrand awareness, lead generation, and customer engagement.

​

Content Strategy:

You will be overseeing the adaptationof compelling marketing collateral, content, and messaging thatresonates with the target audience in your region​.


Event Management:
You will be responsible for planning andexecuting regional events, conferences, and trade shows incollaboration with key stakeholders.​

Brand Consistency:
You will contribute to the development and maintenance of a strongbrand presence in your region, ensuring consistent translation ofbrand in the GTM strategies​

Sales Enablement:

You willalso need to work in close collaboration with the revenue team toprovide them with the necessary marketing materials, tools, andsupport to drive successful customer interactions.

​

Metrics and Reporting:

You will be responsible for defining keyperformance indicators (KPIs) and delivering on the defined KPIs toenable the Revenue and audienceobjectives.

​

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