Events and Campaign Executive

1 week ago

Doha, Baladīyat ad Dawḩah, Qatar lxbfYeaa Full time

Why QS?

At QS, our culture fosters a flexible working environment that encourages our employees to own their career whilst personally and professionally thriving. We collaborate, respect, and support each other and as a company, our values underpin these.

Our mission is to empower motivated people around the world to fulfil their potential through higher education, and to ensure everyone has the same opportunity to achieve that potential. We celebrate the diversity of our teams and believe through sharing our experiences we can learn from one another and become stronger together, which enables us to achieve our goal.

At QS, you'll be responsible for implementing real change in the international higher education landscape, full of exciting and interesting challenges where you can drive positive impact across the business.

Job Title: Events and Campaign Executive

We are seeking to recruit an outstanding Events and Campaign Executive to help deliver on our institutional facing (B2B) marketing strategy and to support the acquisition of leads for our sales teams. This role will be responsible for the timely and effective execution of our contact management activities in our lead automation platform, as well as coordinating and managing our attendance and success at third-party conferences and events, and pitch opportunities.

The ideal candidate will have knowledge and experience of best practice in a B2B marketing setting and experience in building and executing complex campaigns through a marketing automation tool. As a highly organised individual, the ideal candidate will have excellent communication skills and be deadline driven. We're looking for someone with an exceptionally strong compass for brand to ensure that our marketing and sales opportunities are galvanised at third-party events, presentations, and conferences with best-in-class material and coordination.

This position is a Maternity cover with a 1-year Fixed term Contract.

Key Responsibilities
  1. Content management: Supporting the business by executing new content and associated campaigns on QS.com (including uploading all new reports, blogs, case studies, webinars).
  2. Campaign management: Executing lead automation campaigns from TOFU landing pages and data capture through to email nurture and reporting within our marketing automation platform.
  3. Third-party events: Manage QS participation at third-party events (virtual, hybrid, and in-person) where we may be sponsoring, speaking, or exhibiting including negotiating sponsorship contracts, budget management, staff attendance, and ROI reporting.
  4. Brand impact: Ensuring that we put our best foot forward at opportunities to present the QS value proposition including ensuring prepared pitch decks, brand collateral, and event space optimisation to maximise the amplification of our brand and thought leadership across all channels.
  5. Rankings launch: Working collaboratively with the rankings team to support these key launches by executing on multi-channel campaign briefs including webinars and reports, to ensure on-time delivery.
  6. Data reporting: Providing regular insights, reports, and analytics to key internal stakeholders including product owners, product marketers, and the wider institutional marketing team.
Essential Requirements
  1. Undergraduate degree or equivalent.
  2. Experience in B2B marketing in the services sector.
  3. Strong project management and organisational skills.
  4. Be a forward thinker - able to pre-empt challenges and have a problem-solving approach.
  5. Excellent peer-to-peer communication skills, doing so with an authenticity that builds trust and confidence.
  6. Knowledge and/or experience of marketing automation.
Desirable Requirements
  1. Knowledge and/or experience of the higher education marketing space.
  2. Deep knowledge and/or experience of Hubspot functions, features, and reporting capabilities.

So, who are we and what do we do?

QS is the world's leading provider of services, analytics, insights, and intelligence to the global higher education sector - supporting university excellence across the world. Our student recruitment and enrolment solutions enable universities and business schools to connect with talented individuals seeking to further their academic progress and career development. Our portfolio of professional services includes consultancy, student mobility and academic partnerships management, and branding solutions. We publish highly visible and influential rankings of international universities, including the QS World University Rankings which reaches a global audience of hundreds of millions of people.

Founded in 1990, our activities span across 50 countries, working with over 2000 of the world's leading higher education institutions and over 12,000 employers. Headquartered in London, QS has over 700 employees globally with offices in Australia, Malaysia, India, Romania, Singapore, France, Germany, and the USA. QS keeps growing organically, through acquisition and by recruiting top talent across key regions.

Like what you've heard? Great, apply now

As a candidate, we know the application and interview process can be daunting and so it's important that you have a great experience with us. Our dedicated Talent Team will work hard to ensure you are fully informed at all stages and you are really excited by this opportunity to do meaningful work in the education space.

Equal opportunities

QS Quacquarelli Symonds is proud to be a fair and equal organisation where everyone has the same opportunity to achieve their full potential, irrespective of their background or personal attributes. We celebrate our diversity and believe through sharing our experiences we can learn from one another, be stronger together, and enable our business to thrive.

  • Job Function: Marketing/MR/Media Planning
  • Industry: Educational/Training, Research/Surveyor/MR
  • Specialization: Marketing Strategy
  • Qualification: Any Graduate
  • Employment Type: Full Time
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