Campaign Marketing Specialist

1 week ago

Doha, Baladīyat ad Dawḩah, Qatar Qatar Duty Free Full time

The Campaign Marketing Specialist is responsible for planning, executing, and optimizing integrated marketing campaigns that drive foot traffic, maximize revenue through increased product sales and enhance QDF's brand visibility.

Key Accountabilities include, but are not limited to:

  • Assist the development and implementation of comprehensive campaign strategies that align with the company objectives and target audience to achieve the company business objectives.
  • Coordinate all aspects of campaign production, including print materials, digital assets, and multimedia content to create comprehensive, cohesive and effective campaigns that resonate with the target audience across various mediums and channels.
  • Coordinate with internal teams on the campaigns creativity, designs, and marketing to ensure seamless execution of campaigns.
  • Oversee creation and optimization of campaign assets by ensuring that they are compelling with the brand, and optimized for all our channels to maximize effectiveness in achieving campaigns goals such as driving sales or increasing brand awareness.
  • Monitor campaign performance and analyze data through marketing and analytics tools to measure effectiveness and identify areas of improvements.
  • Collaborate with key stakeholders including Qatar Airways, Internal Media Services, HIA teams, and QR group subsidiaries by identifying new media advertising channels, to expand our 360° integrated media solutions.
  • Provide Line Manager with detailed weekly reports including, but not limited to, business trends, brand partner needs, problems, interests, competitive activities, assisting in developing all new marketing activities and initiative to bridge revenue gaps.
  • Leverage QDF's Trinity model USP to deliver innovative and pioneering award-winning 360° integrated marketing campaigns leading to revenue increase and positive results for both QDF and brand partners.
  • Use design skills to prepare mock-up of new ideas and media proposals to deploy all promotions and campaigns and generate more sales.
  • Liaise with Media and Creative Suppliers to optimize the brand exposure and benefit thereof.
  • Monitor site production work from vendors on a day-to-day basis to ensure production is as per agreed budget, timeline, and quality.
  • Plan and organize personal planning and implementation strategy to maximize the return on time investment.
  • Maintain and implement DOA and Procurement policies to achieve better financial management, vendor relationships, and overall operational effectiveness.
  • Perform other department duties related to the position as directed by the Head of the Department.

Be part of an extraordinary story

Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make. You'll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community. Our best is here and still to come. To us, impossible is only a challenge.

Join us as we dare to achieve what's never been done before.

Qualifications

About you

The successful candidate will have the following qualifications:

  • High School Qualification / Vocational Qualification / Diploma or Equivalent (Type of Diploma Based on Role) with Minimum 5 years of job-related experience.
  • Bachelor's Degree or Equivalent with Minimum 4 years of job-related experience.

Job-specific skills & experience:

  • Experience in campaign marketing, with a focus on production, offline and digital content creation.
  • Proven track record of successfully managing and rolling out campaigns across multiple channels.
  • Experience in a Multinational Advertising Agency in an Account Management role or a medium-sized Duty Free operation retail outlet for at least 2 years would be ideal.
  • Demonstrated successful track record in creating and executing effective large marketing and advertising campaigns.
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