OTT Business Analyst
2 weeks ago
CONTEXT
Responsible for analyzing market trends, user data, and business performance to drive strategic decisions related to Over-The-Top (OTT) platforms and streaming services.
The OTT Business Analyst will be responsible for analyzing market trends, user data, and business performance to drive strategic decisions related to Over-The-Top (OTT) platforms and streaming services. This role involves gathering and interpreting data, identifying opportunities for growth, and providing actionable insights to optimize the OTT business.
ROLE ACCOUNTABILITIES
- Execute test cases to validate the functionality of OTT applications, including user interfaces, video playback, content management, and user authentication.
- Collect and analyze user data, viewer behavior, and market trends to gain insights into user preferences and content consumption patterns.
- Identify key performance indicators (KPIs) and develop dashboards and reports to track and report on OTT platform performance.
- Conduct market research to assess competitive landscape and industry trends in the OTT space.
- Evaluate emerging technologies, platforms, and services to identify potential opportunities for innovation and growth.
- Collaborate with content acquisition teams to analyze the performance of existing content libraries.
- Provide data-driven recommendations for content acquisition, licensing, and content development strategies.
- Analyze user feedback and behavior to improve the user experience on OTT platforms.
- Work with UX/UI teams to recommend and implement improvements in platform design and navigation.
- Monitor and analyze revenue streams, including subscriptions, advertising, and partnerships.
- Identify opportunities to optimize revenue generation and pricing strategies.
- Assist in the development of business plans, financial models, and forecasts for the OTT business.
- Provide input on budgeting, cost analysis, and resource allocation.
- Communicate findings and insights to cross-functional teams, executives, and stakeholders.
EXPERIENCE AND QUALIFICATIONS
- Bachelors degree in business, Data Science, or a related field.
- Proven experience in data analysis, business analysis, or market research, preferably in the OTT or digital media industry.
- Proficiency in data analysis tools and software (e.g., Excel, SQL, data visualization tools).
- Strong analytical and problem-solving skills.
- Excellent communication and presentation skills.
- Familiarity with OTT technologies and digital content distribution is a plus.
- BSc in information technology, computer science or equivalent field.
- International experience, preferably in the MENA and SEA regions.
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