Concept Store Manager

4 days ago

Doha, Baladīyat ad Dawḩah, Qatar Caravane Earth Full time

Dar Salma Concept Store, a business unit of Heenat Salma Farm, is dedicated to supporting and promoting handmade products by artisans and craftsmen from Qatar and around the world. The store exclusively carries handmade items, ensuring authenticity and fair competition among makers. We aim to create a marketplace that accelerates artisans' access to both local and global markets through innovative and creative promotion strategies.

Objectives and Goals:Support and Promote Artisans:
  • Provide a platform for artisans to showcase their handmade products.
  • Increase artisans' access to local and global markets.
Authenticity Assurance:
  • Maintain the exclusivity of handmade items in the store.
  • Ensure buyers' confidence in the authenticity of the products.
Market Growth:
  • Expand the store's presence and sales both physically and digitally.
  • Engage in international fairs and events to promote the store and its artisans.
Community Engagement:
  • Build a strong community around the concept of handmade products.
  • Educate the public on the value and uniqueness of handmade items.
Innovative Promotion:
  • Develop and execute creative marketing campaigns and events.
  • Utilize digital channels effectively to tell the artisans' stories and promote their work.
High-Level Aspirations and Value Proposition:Aspirations:
  • To be a leading platform for handmade products, renowned for its authenticity and quality.
  • To create a thriving community of artisans and customers who value and support handmade crafts.
  • To innovate continuously in promoting and selling handmade products, setting trends in the market.
Value Proposition:

Dar Salma Concept Store provides a unique marketplace exclusively for handmade items, ensuring authenticity and supporting artisans by giving them direct access to the market. We offer customers peace of mind and confidence in the handmade products they purchase, with a strong emphasis on quality and craftsmanship. Through creative promotion and community engagement, we celebrate and elevate the stories of artisans, making their crafts accessible and appreciated globally.

Approach Logic:
  • Exclusivity: Only handmade products are allowed, ensuring no competition with machine-made items.
  • Community: Building a loyal customer base that values authenticity and craftsmanship.
  • Innovation: Employing avant-garde strategies in product promotion and customer engagement.
  • Global Reach: Expanding the market for artisans through international fairs, digital presence, and strategic partnerships.
SkillsKey Responsibilities:Product Curation and Sourcing:
  • Identify and curate handmade products from artisans and craftsmen locally, regionally, and globally.
  • Establish and maintain relationships with makers to ensure a steady supply of unique and high-quality handmade items.
Store Management:
  • Oversee daily operations of the physical and digital store.
  • Ensure the store's visual merchandising aligns with its avant-garde and creative mission.
  • Manage inventory, pricing, and product placement to optimize sales.
Marketing and Promotion:
  • Develop and execute creative marketing campaigns to promote the artisans and their stories.
  • Utilize both physical and digital channels to maximize the store's reach and engagement.
  • Organize and participate in international fairs, trunk shows, pop-up events, and community engagement programs.
Community and Customer Engagement:
  • Foster a strong community around the concept store, emphasizing the value and stories behind handmade products.
  • Develop and manage customer loyalty programs to build a dedicated customer base.
  • Handle customer inquiries, feedback, and complaints promptly and professionally.
Digital Presence:
  • Maintain a robust digital presence through the store's website and social media platforms.
  • Implement e-commerce strategies to increase online sales and visibility.
  • Create content that highlights the artisans, their crafts, and the unique value proposition of the store.
Event Management:
  • Plan and execute product launch events and inspirational campaigns.
  • Coordinate and manage events that showcase artisans' work and engage the community.
  • Measure the success of events and adjust strategies accordingly.
Growth and Development:
  • Develop strategic plans to grow the concept store both locally and globally.
  • Monitor market trends and adjust strategies to stay ahead in the handmade product market.
  • Collaborate with the Heenat Salma Farm team to align store activities with broader organizational goals.
Education and Qualification:
  • Bachelor's degree in Business, Marketing, Retail Management, or a related field.
  • Proven experience in retail management, preferably in a concept store or a similar environment.
  • Strong understanding and appreciation of handmade products and artisan crafts.
  • Excellent organizational, communication, and interpersonal skills.
  • Creative and innovative mindset with a strong ability to think outside the box.
  • Proficiency in digital marketing and e-commerce platforms.
  • Ability to travel internationally for fairs and events.
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