Content Analyst

2 weeks ago


Doha, Baladīyat ad Dawḩah, Qatar lxbfYeaa Full time

About the Role

We are seeking a highly skilled Content Analyst to join our Group Analytics team in Doha. The successful candidate will be responsible for supporting the Sports & News editorial teams with research and analysis to inform their decision making, and drive viewership to beIN's TV channels.

Key Responsibilities

  • Conduct content research and analysis based on all data sources available to the Group Analytics team, including bespoke surveys, qualitative research using the beIN FORUM panel, viewing data from bespoke studies, return path panel data from DTH and OTT sources, social media talkability and online video data.
  • Communicate insights using Management Information, dashboards, and insight newsletters.
  • Work closely with content and marketing teams to ensure they understand their viewers and what content they value.
  • Support the Doha Communications team when required.

Requirements

The ideal candidate will have a numerate or human sciences degree and a minimum of five years relevant work experience, either working in media or at a media research agency. Experience of working in the Middle East would be a significant advantage.


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