Director of Sales

7 months ago

Doha, Qatar voco Full time

**SALES**
- Lead the Sales Team by providing clear direction on individual and team action plans with an emphasis on results based activities.
- Maintain a detailed knowledge of industry trends, developments, competitor activity and other external factors that have a direct bearing on voco® Doha West Bay Suites.
- Develop and execute an annual business plan in accordance with IHG market segmentation and reporting standards.
- Set and review sales revenue targets by market segment and develop strategies to achieve identified outcomes for short stay transient and extended stay business.
- Manage key corporate, extended stay, leisure and MICE clients.
- Maintain effective business relationships with key decision makers and influencers.
- Conduct regular sales team meetings to review month-to-date and year-to-date performance against forecast.
- Conduct regular revenue meetings to forecast demand and set appropriate rate strategies.
- Set and direct channel management strategies, both on line and via the GDS.
- Represent voco® Doha West Bay Suites in all sales activities including travel trade shows, site inspections, client sales calls, and product training.
- Implement strategies to create effective lead generation internally as well as externally.
- Identify opportunities to foster partnerships with complementary businesses that deliver mutual benefit.
- Maintain contacts with relevant industry associations deemed beneficial to voco® Doha West Bay Suites.
- Manage relationships with key business partners including GDS representation, General Sales Agents, third party websites, and travel management companies (TMC’s).
- Prepare and submit a monthly sales report on time that reflects consolidated information from sales team activities, market intelligence and any necessary adjustments to the business and marketing plans.

**MARKETING**
- Implement effective promotional activities that support business plan objectives using social, print, on line, consumer direct and B2B channels.
- Direct public relations strategies that deliver positive media coverage, generate editorial content, brand profiling, industry awards other associated activities beneficial to voco® Doha West Bay Suites.
- Position the property in all sales and marketing collateral, advertising, editorial content, sales contacts and direct marketing activities as a ‘Deluxe’ classification serviced residence (5 star hotel equivalent) in the GCC market, and ‘Gold Standard’ serviced apartment in accordance with IHG brand guidelines.
- Ensure all marketing communications, collateral production and branded promotional items comply with the IHG brand guidelines.
- Consult with and direct designers, printers, photographers, cinematographers and other external creative providers to develop marketing and collateral concepts that support the brand positioning in accordance with the business plan.
- Liaise with regional sales on all sales and marketing initiatives deemed beneficial to voco® Doha West Bay Suites
- Take a leadership role in developing customer service initiatives and recognition programs that strengthen client relationships.

**What we need from you**

**RESPONSIBLE BUSINESS**
- In consultation with the General Manager and Finance Manager, prepare the annual business plan, revenue and financial budget.
- Ensure expenses for sales activities, promotions and functions are managed within budgeted guidelines and in accordance with stated policies and procedures.
- Actively manage and optimize revenues across all income streams of the property.
- Submit expense claims on a regular or monthly basis, or as soon as possible after returning from sales trips in the required format.
- Facilitate the smooth running of the department through adequate supply of materials and equipment.
- Observe and comply with the company’s requisition and purchase order system.

**PEOPLE**
- Engage with the sales team and all direct reports to assist them to align individual and department goals and targets with those of the hotel.
- Conduct ongoing performance appraisal reviews in line with company guidelines for all direct reports.
- Develop the sales team to become motivated by goal setting and achievement, and be results oriented.
- Ensure the completion of timesheets and requests for personal leave for all direct reports are managed in accordance with company policies and procedures.
- Identify appropriate training and development needs for the sales team.
- Demonstrate leadership by setting a positive and professional example.
- Be prepared to give and receive feedback on all matters pertaining to the performance and the conduct of the team, individuals and self.
- Manage the welfare of the sales team with a view to developing a positive and harmonious work place.
- Actively observe all workplace OHS requirements and report any issues to the relevant department manager without delay.

**GENERAL**
- Communicate effectively with all other operating depa

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