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Brand Manager

4 weeks ago

Doha, Qatar Expertise Recruitment Full time

Analyze business trends and customer competitive activity to optimize the brand’s offerings and Brand Equity.
- Develop strategic plan for optimized productivity.
- Review and improve organizational effectiveness by developing processes, overseeing employees, establishing a highly motivational work environment, and implementing innovative changes
- Adhere to company standards for excellence and quality.
- Seek out opportunities for expansion and growth by developing new business relationships.
- Accurately report and forecast the business which would include monthly sales, promotions,
- and initiatives.
- Work directly with Director & cross-functional internal resources to plan and execute
- strategic plans with excellence.
- Maintain and effectively use all budgets.
- Review monthly sales and inventory data, seeking out opportunities to create sell through specific programs.
- Oversee day-to-day operations, assign weekly performance goals and ensure their completion, and accomplish your own goals.
- Carefully monitor controllable expenses; detect deviations and take corrective actions.
- Monitor the funds ensuring compliance with company policies.
- Organize, co-ordinate and supervise inventory records and verify accuracy of data.
- Responsible for the development, execution and performance of business strategies for
- revenue generation and market share growth.
- Spearhead all expansion plans, including new store openings and franchise plans.
- Protecting company assets and minimizing loss according to store standards and operating
- procedures, including workplace safety, inventory control and loss prevention.
- Develop, implement, and maintain budgetary and resources allocation plans.
- Delegate responsibilities to the best-qualified employees and enforce all policies, procedures, standards, specifications, guidelines, training programs, and cultural values.
- Initiating and maintaining continuous evaluation of market data and information related to
- the market including competitive brands information and monitor brand performance vs. direct competitive brands.
- Develop and recommend marketing and/or launch plans/strategies for assigned brands, including plans to correct shortfalls from planned results e.g., trade/consumer promotions/incentives.
- Create & compare P&L statements.
- Should be able to estimate future revenue by forecasting / predicting how much of a product or service will sell in the next week, month, quarter, or year.
- Should be able to select and purchase (buying) products to satisfy the wants and needs of consumers.
- Should be able to financially plan a budget that estimates the company's total revenue in a specific time period.
- Liaison with principals/suppliers of brands assigned, plan and implement marketing platform, e.g., brand position, product forecast, merchandise flow, formalization of purchase orders.
- Keep detailed sales and stock reports etc.
- Ensure the good rotation of products by implementing brand guidelines.
- Making sure that branding is consistent across advertising and campaigns so that brand
- remains recognizable, up to date and exciting to customers.
- Work closely with the Head of Marketing to elevate the brand.
- Ability to drive performance of the business through development of sound marketing strategies and tactical online and offline.
- Ensure zero negative PR and drive positive PR.
- Keeping abreast with the market trends, needs and best practices and creating innovative ways of improving business competitiveness
- Create a strong internal communications plan and strategies.
- Providing leadership and motivation to the team and develop growth strategy.
- Be involved in the recruitment, appraisal process, mentoring and performance management of the team.
- Recruit, onboard, and train high-performing employees to achieve objectives for sales, profitability, and market share.
- Accountable for by working closely with Head of Finance to create and manage annual
- budgets, P&L, balance sheet and cash-flow of the business.
- Encourage and create an environment that promotes innovative thinking and practices.
- Responsible for bringing various departments together to drive results.
- Strong and consistent reporting of key business performance results to the management.
- Strong communicator with the ability to lead the team to execute.
- Resolve internal staff conflicts efficiently and to the mutual benefit of all involved.

**Requirements**:

- Bachelor's degree programs in marketing or in business with a concentration in marketing.
- Minimum 10 years of relevant experience in the retail industry.
- Proven experience in a similar managerial role.
- Strong decision-making ability.
- Excellent communication, collaboration, and delegation skills.
- Proven ability to develop and achieve financial plans.
- Ability to motivate and lead employees, and hold them accountable.
- Strong working knowledge of operational procedures.
- Excellent communication, manag