CRM Performance Enhancer
6 days ago
- Design and conduct A/B testing to evaluate the impact of changes;
- Build and materialize views for dashboards;
- Create and maintain dashboards and reports;
- Analyze and optimize the customer journey to identify improvement points at all stages of the customer experience;
- Generate forecasts based on analytical data and provide recommendations to the marketing and sales teams;
- Conduct data quality control and audit data sources regularly to ensure data integrity and accuracy.
Requirements:
- 3+ years of experience in a Marketing + CRM analyst role;
- Strong knowledge of SQL and experience with BigQuery;
- Experience in data visualization using Tableau and Looker to create insightful dashboards and reports;
- Proficiency with analytics tools: Google Analytics 4 (GA4) and Adjust;
- Skills in interacting with CRM data, including managing email and SMS campaigns, and analyzing Call-tracking data;
- Experience with ad platforms;
- Experience with CRM platforms (Sales, Customer Service, Marketing, Reporting modules; Salesforce and MS Dynamics are preferable);
- Experience working with cloud databases that charge based on data volume activated by queries;
- Optional: Experience in automating data transformation processes using Dataform;
- Upper-Intermediate level of English.
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