Marketing Strategist in Hospitality
2 days ago
About Us
Raffles Hotels & Resorts offers luxurious accommodations and exceptional service to discerning travelers. Our properties are renowned for their elegant ambiance, world-class amenities, and unparalleled customer service.
Job Description
We seek a highly skilled Marketing Strategist in Hospitality to join our team. In this role, you will play a key part in developing and executing marketing strategies that drive revenue growth and enhance our brand reputation.
Responsibilities
Marketing Strategy Development- Develop and implement integrated marketing campaigns to drive awareness, engagement, and bookings.
- Support brand positioning and storytelling in alignment with our luxury identity.
- Coordinate promotional activities, including hotel events, partnerships, and seasonal campaigns.
- Ensure consistency in brand messaging across all communication channels.
- Manage social media accounts, create engaging content, and oversee community management.
- Analyze social media performance and optimize content strategy based on insights.
- Support paid digital advertising campaigns (Google Ads, social media, display marketing).
- Collaborate with influencers and content creators to enhance online visibility.
- Assist in developing PR strategies, press releases, and media pitches to secure coverage in luxury, travel, and lifestyle publications.
- Maintain strong relationships with media, influencers, and brand partners.
- Coordinate media visits, FAM trips, and influencer collaborations.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum 3-5 years of experience in luxury hospitality marketing.
- Strong knowledge of digital marketing, social media management, and PR.
- Excellent written and verbal communication skills.
- Experience with marketing tools such as Google Analytics, Meta Business Suite, and CRM platforms.
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