Africa Marketing Strategist

4 days ago


Doha, Baladīyat ad Dawḩah, Qatar lxbfYeaa Full time

At Qatar Airways, we are embarking on a transformative journey to redefine our customer engagement. As a key player in this initiative, the Africa Marketing Strategist role will drive the planning, development, and execution of all marketing activities for Africa.

Based in Doha, Qatar, you will collaborate with cross-functional teams to guarantee the correct communication, image, and exposure of Qatar Airways according to company requirements.

This position entails:

  1. SUPPORTING THE MARKETING MANAGER/Marketing Specialist IN DEVELOPING AND EXECUTING ANNUAL MARKETING PLANS TO MEET REVENUE OBJECTIVES AND KPI TARGETS.
  2. ASSISTING IN THE CREATION OF TARGET-ORIENTED B2B AND B2C CAMPAIGNS BASED ON CUSTOMER SEGMENTATION AND MARKET INTELLIGENCE.
  3. Collaborating WITH REGIONAL MARKETING, DIGITAL, AND LOYALTY TEAMS TO DEVELOP AND AMPLIFY AFRICA CAMPAIGNS AND ACHIEVE CAMPAIGN TARGETS.
  4. EVALUATING THE EFFECTIVENESS OF ALL MARKETING ACTIVITIES AND OPTIMIZING SPEND TO ENSURE OBJECTIVES ARE MET.
  5. Maintaining brand consistency across all marketing materials and messaging.
  6. Supporting event delivery and exhibition management to meet QR standards.
  7. Providing post-activity and campaign evaluations to identify effectiveness and ROI.

To succeed in this role, you should possess:

  • A Bachelor's Degree in Marketing or a related field with at least 4 years of generalist experience in marketing, preferably within the aviation/travel industry.
  • Excellent knowledge of Microsoft Office tools (Word, PowerPoint, Excel).
  • The ability to prioritize projects, effectively present business initiatives, and coordinate with corporate functional areas.
  • Strong commercial acumen and analytical skills.
  • A team-oriented mindset with a positive attitude.


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