Brand Strategy Manager

1 week ago

Al Wakrah, Al Wakrah, Qatar VAP Group Full time
About the Role

We are seeking a highly skilled Brand Strategy Manager to join our team at VAP Group. As a key member of our marketing team, you will be responsible for developing and implementing brand strategies that enhance the visibility and reputation of our brands.

Key Responsibilities
  • Develop and implement brand strategies that drive engagement and reach across all channels.
  • Identify, engage, and manage relationships with key influencers to amplify our brand messages.
  • Develop and execute influencer campaigns that drive engagement and reach.
  • Build and nurture vibrant online and offline communities around our brands.
  • Foster engagement and loyalty through regular interaction and community-building initiatives.
  • Oversee all public relations activities, including press releases, media outreach, and event planning.
  • Cultivate strong relationships with media outlets to ensure positive coverage and brand visibility.
  • Collaborate with content teams to create high-quality materials that support marketing campaigns, product launches, and brand initiatives.
  • Identify and develop strategic brand partnerships to enhance brand reach and collaboration opportunities.
  • Work closely with the product, sales, and marketing teams to ensure cohesive strategies and successful execution of campaigns.
Requirements
  • Minimum of 7 years of experience in marketing communications, brand management, or public relations, preferably within the media industry, and at least 1 year experience in Web3 space.
  • At least 3 years of experience in managing similar teams, with a proven track record of leadership and team development.
  • Proven track record in developing and managing successful brand strategies.
  • Experience in identifying, collaborating with, and managing relationships with influencers.
  • Demonstrated ability to build and manage online and offline communities.
  • Strong understanding of public relations principles and experience in managing PR campaigns and events.
  • Strong strategic thinking and planning skills, with the ability to develop and execute long-term marketing communication strategies.
  • Excellent verbal and written communication skills, with the ability to effectively present ideas and strategies.
  • Proficiency in using analytics tools to track the performance of marketing communications initiatives and inform decision-making.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Strong collaboration skills and the ability to work effectively within a diverse team.

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