Regional Marketing Strategist
4 days ago
At Canonical, we are seeking a Regional Marketing Strategist to drive regional marketing initiatives and pipeline generation in the EMEA region. This role will focus on developing and executing localized marketing programs, supporting regional sales efforts, and driving engagement with enterprise customers, partners, and developers across diverse industries.
About the Role- This role reports to the EMEA and Americas regional marketing team manager.
- You will work closely with Sales, SDRs, Alliances, Product Marketing, and Communication teams to plan and execute high-impact field marketing programs, including events, account-based marketing (ABM), and regional demand-generation campaigns.
- Develop and execute the regional go-to-market (GTM) strategy to generate demand and accelerate pipeline growth for specific assigned countries.
- Work closely with Sales Teams to align marketing efforts with revenue goals and regional business priorities.
- Plan and manage regional events, customer roundtables, and field marketing activities in close collaboration with sales and alliances teams.
- Own webinars and virtual events from strategy to execution, ensuring high engagement and lead conversion.
- Implement account-based marketing (ABM) programs targeting high-value enterprise accounts in the region.
- Develop and execute integrated campaigns across email, digital, social, and paid media to support regional sales objectives.
- Work with the CRM and Marketing Operations team to track and optimize marketing funnel performance.
- Collaborate with partner marketing teams to develop joint go-to-market (GTM) programs with strategic partners in the region.
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