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PR Campaign Specialist

2 weeks ago

Doha, Baladīyat ad Dawḩah, Qatar Al Abdulghani Motors Co. Full time

About Al Abdulghani Motors Co.

Al Abdulghani Motors Co. is a leading automotive company in Qatar, dedicated to delivering exceptional customer experiences and promoting renowned brands like Toyota and Lexus.

Job Summary:

We are seeking a highly motivated and skilled PR Campaign Specialist to support the execution of strategic PR initiatives for our esteemed brands in Qatar. In this role, you will play a key part in managing media relations, crafting compelling communication materials, and assisting in the development of campaigns aimed at enhancing brand visibility and reputation.

Main Responsibilities:

  1. Media Relations:
  • Assist in building and nurturing relationships with local and regional media outlets, journalists, and influencers.
  • Support the creation of PR calendars, press releases, media kits, and other communications materials for key initiatives and brand activities.
  • Coordinate media inquiries and interview requests, providing assistance in responding to media questions and facilitating interviews.
  • Monitor media coverage and track key stories related to our Toyota and Lexus brands.
  1. Brand Promotion:
  • Support the execution of PR campaigns and activations to promote our Toyota and Lexus brands, leveraging both traditional and digital media channels.
  • Collaborate closely with the marketing team to help integrate PR strategies into larger brand campaigns.
  • Assist in organizing media test drives, press events, product launches, and other activities that contribute to brand promotion.
  1. Corporate Communication:
  • Help craft and distribute corporate communication materials, such as press releases, speeches, and internal updates for executive leadership.
  • Ensure alignment and consistency in brand messaging across all communication materials.
  • Provide support for internal communications initiatives that reflect the company's objectives and values.
  1. Media Monitoring & Reporting:
  • Monitor media coverage of our Toyota and Lexus brands and assist in compiling reports on sentiment, trends, and overall media presence.
  • Offer recommendations based on media analysis and collaborate with senior team members to optimize PR efforts.
  1. Collaboration & Support:
  • Work closely with the PR Lead and external PR agencies to help execute PR campaigns, ensuring they align with overall brand strategies.
  • Provide administrative support for all PR-related activities, including event logistics, scheduling, and tracking deliverables.

Qualifications and Requirements:

  • Education: Bachelor's degree in Marketing, Public Relations, Communications, or a related field.
  • Experience:
    • 3-5 years of experience in public relations, preferably in the automotive industry or a similar sector.
    • Experience in media relations, drafting press materials, and supporting PR campaigns.
    • Understanding of digital and traditional media channels and how to leverage them for brand promotion.
  • Skills & Competencies:
    • Strong written and verbal communication skills in English (Arabic is a plus).
    • Ability to assist in the creation of PR materials, including press releases, media advisories, and social media content.
    • Familiarity with media monitoring tools and basic PR software (e.g., Microsoft Office, media tracking tools).
    • Strong organizational skills and the ability to manage multiple tasks in a fast-paced environment.
    • Attention to detail and the ability to work collaboratively across teams.
  • Personal Attributes:
    • Proactive and eager to learn in a dynamic, high-performance environment.
    • Strong interpersonal skills with the ability to engage effectively with media and other stakeholders.
    • Passion for the automotive industry and a genuine interest in promoting leading brands like Toyota and Lexus.
    • Knowledge of Qatari market dynamics and cultural nuances is a plus, but not required.