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Marketing Strategy Lead

1 week ago

Doha, Baladīyat ad Dawḩah, Qatar Qatar Airways Full time
About the Role

This strategic position focuses on leading and planning innovation efforts in enhancing Digital direct revenue. The successful candidate will be responsible for developing and executing effective strategies that optimize our distribution marketing channels, improving customer acquisition, and achieving cost optimization.

Key responsibilities include formulating and executing distributions strategic initiatives in collaboration with Global Sales, Revenue Management, and regional teams. This involves ensuring alignment of strategies aimed at enhancing sales on QR.com, leveraging synergies across departments for improved outcomes, and emphasizing user experience and conversion rates.

  1. Data-driven decision making to inform marketing strategies.
  2. Collaborating with cross-functional teams to develop and execute go-to-market plans.
  3. Analyzing market trends and competitor activity to identify opportunities for growth.
  4. Developing and maintaining key relationships with stakeholders to drive business outcomes.
Required Skills and Qualifications
  • Bachelor's degree in Marketing or related field, or equivalent work experience.
  • Minimum 9 years' experience in marketing, managing metasearch & affiliate campaigns, including bid strategies, performance tracking and optimization techniques.
  • Excellent experience in analyzing marketing performance data.
  • Familiarity with digital marketing technologies and tools, including API integrations.