Digital Marketing Specialist
1 day ago
About the Role:
We are seeking a highly skilled and experienced CRM Campaign Specialist to join our Digital Marketing & Acquisition Team at Qatar Airways. As a key member of our team, you will be responsible for developing and implementing global automated and manual cross-channel direct marketing strategies and campaigns to maximize sales and services.
Key Responsibilities:
- Develop, implement, and optimize the global automated and manual cross-channel direct marketing strategy and campaigns to maximize sales and services.
- Increase and engage the database members with relevant communications across the funnel by further developing and optimizing the current campaigns, personalization, templates, content, marketing, automation, and performance.
- Develop SMS and push channels and increase their penetration in the direct marketing mix.
- Plan persona identification, triggered, and life-cycle email campaigns to ensure optimized email communications to different customer cohorts.
- Orchestrate data flows between different airline systems and email systems to optimize the current flow.
- Plan, create, execute, and review all direct marketing communications to ensure correctness, brand compliance, and sales excellence at all direct marketing customer contact points.
- Create processes to enable stations to self-manage day-to-day direct marketing operations without compromising on the overall quality of the email marketing program.
- Design, execute, and record split tests to optimize content, frequency, timing, and cadence of direct marketing messages.
- Daily analysis, reporting, and optimization of direct marketing activities through web-analytics and advice optimizations.
- Work closely with internal stakeholders (Privilege Club, QRH, QDF, Marketing, and Corporate Communications) and external stakeholders to ensure quality and consistency in all direct marketing communications.
- Plan and execute 3rd-party and QR branded lead-generation activities to produce high-quality leads within the given cost budget.
Requirements:
- Minimum qualification of bachelor's degree or equivalent is essential.
- 4+ years of experience in job-related experience.
- Experience in email, SMS, and push notification marketing.
- Experience in marketing copywriting.
- Experience in requirements-gathering and documentation for technical projects.
- Proficiency in using MS Excel and working with very large databases.
Preferred Qualifications:
- Push messaging.
- HTML.
- Photoshop.
- Dreamweaver.
- SQL.
How to Apply:
Employees must submit applications through internal vacancies portal (via GEMS) only. Please see below for all eligibility and requirements for internal applications and please note that any applications not meeting the criteria will not be processed.
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