Integrated Marketing Strategist
1 week ago
The Integrated Marketing Strategist is responsible for planning, executing, and optimizing integrated marketing campaigns that drive foot traffic, maximize revenue through increased product sales, and enhance Qatar Duty Free's brand visibility.
Key responsibilities include:
- Developing comprehensive campaign strategies that align with the company objectives and target audience to achieve business goals.
- Coordinating all aspects of campaign production, including print materials, digital assets, and multimedia content to create cohesive and effective campaigns that resonate with the target audience across various mediums and channels.
- Collaborating with internal teams on creativity, designs, and marketing to ensure seamless execution of campaigns.
- Overseeing creation and optimization of campaign assets to ensure they are compelling, aligned with the brand, and optimized for all channels to maximize effectiveness in achieving campaign goals.
- Monitoring campaign performance and analyzing data through marketing and analytics tools to measure effectiveness and identify areas of improvement.
- Collaborating with key stakeholders, including Qatar Airways, Internal Media Services, HIA teams, and QR group subsidiaries, to identify new media advertising channels and expand 360° integrated media solutions.
- Providing line manager with detailed weekly reports on business trends, brand partner needs, problems, interests, competitive activities, and assisting in developing new marketing activities and initiatives to bridge revenue gaps.
- Leveraging Qatar Duty Free's Trinity model USP to deliver innovative and pioneering award-winning 360° integrated marketing campaigns leading to revenue increase and positive results for both Qatar Duty Free and brand partners.
- Using design skills to prepare mock-ups of new ideas and media proposals to deploy all promotions and campaigns and generate more sales.
- Liaising with media and creative suppliers to optimize brand exposure and benefits.
- Monitoring site production work from vendors on a day-to-day basis to ensure production meets agreed budget, timeline, and quality standards.
- Planning and organizing personal planning and implementation strategy to maximize return on time investment.
- Maintaining and implementing departmental policies to achieve better financial management, vendor relationships, and overall operational effectiveness.
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