Digital Campaign Executive
1 week ago
Job Description:
A digital campaign manager is responsible for managing and executing lead generation, online media development, and social media marketing campaigns.
Responsibilities:- Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
- Create digital ads/campaigns online, including but not limited to:
- Ad manager (Facebook, Instagram)
- TikTok Ads
- YouTube Ads
- Snapchat Ads
- Google Ads
- Source, execute, optimize, and evaluate all elements of each media campaign, including budgeting.
- Make real-time optimizations and edits to online campaigns based on constant measurement and feedback, especially with digital plans.
- Provide monthly ad reports with recommendations for future plans.
- Create lead-generating ads to drive sales through campaigns.
- Stay up to date with current marketing and digital trends and any changes that may boost campaigns.
- Work with the design and marketing team to source materials for effective ads online.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
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