Senior Marketing Specialist

3 days ago


Doha, Baladīyat ad Dawḩah, Qatar Ali Bin Ali Full time
Roles and responsibilities

The Senior Marketing Specialist is responsible for conceptualizing, producing and enforcing the visual identity and market visibility of the assigned Fashion brands. He/She is responsible for marketing activities (research, planning ,budgeting, validating, coordination and executing) for all assigned brands.

Tasks And Responsibilities

  • Works in a fast paced broadly predictable sales environment, drawing on available financial and marketing intelligence, with predefined short- and medium-term goals and brand strategies.
  • Works within broadly defined guidelines and some variable conditions to meet the set goals and tasks of the marketing department.
  • Reports complex issues (deviation from vaguely defined norms) to the Marketing Manager for quick action and swift resolution.
  • Assist marketing manager in managing integrated marketing campaigns across offline and online tactics
  • Provide recommendations for future strategic initiatives through competitive and financial analysis
  • Conduct market research to find answers about consumer requirements & competitions
  • Translate complex data and analytical models into insights that can be used to develop marketing strategies
  • Brainstorm and develop ideas for creative marketing campaigns
  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas content development for Digital content, advertising & events planning, etc.)
  • Plan and execute initiatives to reach the target audience through appropriate channels (Digital social media plan, advertising campaign, e-mailers )
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
  • Liaise with all concerned parties to guarantee adequate planning, execution and monitoring of marketing activities
  • Stay up to date with Market and online trends relevant to the brand for ensuring campaigns and promotions are relevant to each brand
  • Maintain awareness on best practice marketing techniques/tools to achieve successful campaigns and promotions
  • Implementing the digital marketing plan based on the Digital strategy of the Division
  • Creating visual concepts with designers for promotional content
  • Coordinate with principles for Content
  • Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met
  • Write, proofread, and edit creative and technical content across different mediums
  • Work with external agencies and for events and other activations
Desired candidate profile

Bachelor's degree in Media/ Marketing/ Advertising or any related field. MBA is a plus.
Professional qualifications such as CIM (chartered institute of marketing) or marketing related professional qualifications from a well-recognized awarding body is a must.
Experience of 4 – 6 years with multi brand management and/or marketing of several reputed brands.
Good knowledge of utilizing the financial aspects efficiently.
Fluent in English and Arabic.
Well-presented and able to communicate effectively at all levels in the organization.
Proficient in MS Office.
Creating visual concepts with designers for promotional content
Coordinate with principles for Content
Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met
Write, proofread, and edit creative and technical content across different mediums
Work with external agencies and for events and other activations



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