Brand Manager

4 days ago

Doha, Qatar Jobfinders Full time

Responsibilities:
Brand Strategy & Development:

- Develop and implement a comprehensive brand strategy to strengthen the market presence of the

men’s fashion line.
- Analyze market trends, consumer preferences, and competitor activities to identify growth

opportunities.
- Ensure the brand’s identity, voice, and positioning align with company goals.

Product Development & Merchandising:

- Work closely with the design and merchandising teams to develop seasonal collections that align

with customer demands.
- Provide insights on fabric choices, styles, and color palettes based on market research.
- Ensure product assortments reflect the brand’s vision and appeal to the target audience.

Marketing & Campaign Management:

- Plan and execute marketing campaigns, including digital, in-store, and influencer collaborations.
- Oversee social media strategies, content creation, and partnerships to increase brand engagement.
- Manage advertising budgets and evaluate the effectiveness of promotional activities.

Retail & E-Commerce Strategy:

- Ensure brand consistency across retail stores, online platforms, and third-party retailers.
- Develop in-store marketing strategies, visual merchandising guidelines, and promotional activities.
- Collaborate with e-commerce teams to optimize online presence and sales.

Sales & Performance Analysis:

- Monitor sales performance, customer feedback, and key performance indicators (KPIs) to drive

improvements.
- Identify underperforming categories and suggest strategies to enhance product performance.
- Work with sales teams to ensure proper execution of pricing, promotions, and product launches.

Partnerships & Collaborations:

- Establish partnerships with fashion influencers, brand ambassadors, and media outlets.
- Collaborate with PR agencies and event organizers to enhance brand visibility.
- Identify potential collaborations with other brands for limited-edition collections.

POSITION QUALIFICATIONS
- Bachelor's degree in Marketing, Business, Fashion Management, or a related field.
- Minimum of 5+ years of experience in brand management, fashion marketing, or retail branding.
- Experience in men’s fashion or apparel industry preferred.

Skills & Competencies:

- Strong understanding of fashion trends, consumer behavior, and branding principles.
- Excellent project management and organizational skills.
- Ability to analyze data and translate insights into actionable strategies.
- Creative mindset with strong storytelling and content development skills.
- Proficiency in digital marketing, influencer collaborations, and social media engagement.

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