Testing and Optimization Manager

Job title
- Testing and Optimization Manager
- Ref #
- 226467
- Location
- Qatar - Doha
- Job family
- Corporate & Commercial
- Closing date: 10-Sep-2025

**About the role**

**We are pleased to announce an exciting opportunity to be part of our**Digital Enablement**Team as a**_Testing and Optimization Manager _**in Doha**

**Specific responsibilities include**:

- Develop with the LM standards and processes for experimentation on the web and mobile apps.
- Understand the triggers and value-driving behaviors to move customers through the engagement funnel.
- Create personalized journeys for targeted segments, ensuring touchpoints are as relevant as possible.
- Leverage site and audience data to draw insights, develop hypotheses and proactively recommend testing opportunities.
- Gather user research through user testing activities for prototypes and user studies in collaboration with UX researchers and other stakeholders.
- Create test plans, success metrics, and audience rules to ensure the efficient execution and reporting of tests.
- In day-to-day operations, partner with business leads, IT and designers to ensure proper development of tests in line with the test plan through Adobe Target.
- Analyze test performance through Adobe Analytics and Adobe Target, and deliver data-driven, actionable recommendations in line with business goals to optimize the user experience.
- Document outcomes, report progress and communicate results and recommendations to key stakeholders on a regular basis.
- Manage the assigned multiple and concurrent test projects, ensuring optimal delivery times within schedule and scope.
- Define and implement a data driven process for proposing, prioritizing, and scheduling experiments upon management request.

**Be part of an extraordinary story**

Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make. You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future and build the life you want while being part of an international community.

Our best is here and still to come. To us, impossible is only a challenge. Join us as we dare to achieve what’s never been done before.

Together, everything is possible.

**Qualifications**:
**About you**

**To be successful in this role, you must meet the following requirements**:

- Bachelor’s Degree or Equivalent with Minimum 6 years of job-related experience
- Previous work experience in a digital optimization role.
- Hands-on experience with A/B testing and multi-variant testing through testing platforms such as Adobe Target.
- Hands-on experience with web data analysis tools such as Adobe Analytics.
- Ability to turn raw and complex data into easy-to-read actionable insights.
- Understanding of customer purchase cycle and customer journey points within the airline industry.
- Excellent communication skills.
- Ability to work extensively with cross-functional teams.
- Adobe Target Expertise with 6+ years’ experience leading the implementation, execution, and analysis of all experiments using Adobe Target.
- Managerial skills - Ability to delegate work, set clear direction and manage workflow. Strong mentoring and coaching skills. Ability to train and develop subordinate's skills. Ability to foster teamwork among team members.

**You’ll have an edge if you have**:

- Strong understanding of experimentation platform and data infrastructure.
- Working with data engineers to ensure the reliability, accuracy, and scalability of our experimentation data pipelines, with a focus on how the CDP enriches and powers experimentation data.
- Previously managed digital optimization program at an airline

**About Qatar Airways Group**

Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We’ve grown fast, broken records and set trends that others follow. We don’t slow down by the fear of failure. Instead, we dare to achieve what’s never been done before.

So, whether you’re creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and determination. Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries and be part of a truly global community.

**How to apply**

**About Qatar Airways Group**

Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We’ve grown fast, broken records and set trends that others follow. We don’t slow down by the fear of failure. Instead, we dare to achieve what’s never been done before.

So whether you’re creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and deter