Assistant Director of Sales,Catering and Events
1 day ago
The Assistant Director of Sales, Catering and Events supports the Director of Sales & Marketing in driving catering and social-event revenue for the hotel. This role focuses on selling and detailing high-value weddings, social galas, anniversaries, corporate meetings, and incentive groups.
KEY RESPONSIBILITIESRevenue Generation & Sales
- Achieve quarterly and annual catering revenue goals (individual and team).
- Prospect and close new business through site inspections, FAM trips, client entertaining, and industry events.
- Maintain a robust pipeline in Delphi/Opera Sales & Catering (minimum 3× goal).
- Negotiate contracts, menus, and BEOs within approved pricing guidelines.
- Upsell ancillary revenue (AV, décor, specialty linens, off-site experiences).
Client Relationship Management
- Serve as primary point of contact for assigned accounts.
- Conduct creative menu presentations and tastings.
- Build lasting relationships with wedding planners, corporate meeting planners, and social influencers.
Operational & Event Execution
- Create and distribute accurate Banquet Event Orders (BEOs) 14 days prior to event.
- Lead weekly BEO review meetings with Banquet, Culinary, and AV teams.
- Attend and oversee critical events (wedding ceremonies, high-profile galas).
- Conduct post-event debriefs and secure testimonials/referrals.
Team Leadership & Development
- Supervise and mentor Catering Sales Managers and Coordinators.
- Conduct ride-along site tours and joint sales calls for training.
- Assist in annual performance reviews and goal setting.
Administrative & Financial
- Forecast catering revenue monthly with 95%+ accuracy.
- Manage department expenses within budget (client gifts, FAMs, trade shows).
- Ensure all contracts comply with hotel legal and insurance standards.
- Process final bills and collect deposits per payment schedule.
- Bachelor's degree in Hospitality Management, Business, or related field (preferred).
- 5+ years progressive catering/social events sales experience in upscale or luxury hotels
- Advanced user of , Cendyn, or similar sales & catering systems.
Financial Skills
Financial Analysis
Sales SkillsSales
Soft skillsLeadership
ValuesIntegrity, Fun, Accountability, Care, Inclusive
BenefitsLength of service benefits, Learning & development programmes, Career development
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