Executive Director, Commercial

2 weeks ago

Doha, Baladīyat ad Dawḩah, Qatar AccorHotel Full time
Company Description

BeLimitless

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality.

We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.


By joining an Accor brand, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality.

Do what you love; care for the world; dare to challenge the status quo #BELIMITLESS

Job Description:

Job Purpose


The Director of Commercial strategically oversees and manages the sales, marketing and events team to ensure maximum revenue, promotional coverage and marketing opportunities are achieved.


This includes the responsibility to lead, drive and achieve revenue and RevPAR goals for room sales, banquet and Food and Beverage sales through strategic planning and implementation of sales, marketing and any product development programs (both short and long term), targeted toward both existing and new markets.

Sales segments can be sub-categorised into corporate, social events, weddings, conference services and tours / wholesale.


This also includes support of the Raffles Arcade, Spa and Gift shop in their revenue goals through sales and marketing support, as well as Talent and Culture with marketing and communication support.

This role also leads the Corporate Social Responsibility strategy for the Hotel with the Raffles Outreach program.

Observes and adheres to the Values of Accor, i.e. Guest Passion, Respect, Innovation, Trust, Sustainable Performance and Spirit of Conquest.

OVERSEES AND PROVIDES STRATEGIC DIRECTION TO THE SALES, MARKETING AND EVENTS TEAM

  • Develops and manages the annual sales and marketing plan, room revenue and sales and marketing budget.
  • Development of Sales and Marketing strategies.
  • Representation in key events, tradeshows, sales mission and roadshows to maintain / grow existing markets, as well as to develop new business and markets.
  • Keeps abreast of impact of pricing guidelines, parity, booking pace and other challenges affecting sales and revenue.
  • Works closely with Director of Marketing Communications and team in effective marketing and public relations functions to achieve established benchmarks and hotel positioning.
  • Works closely with the Director of Revenue Management to drive the Revpro culture within the hotel.

EXECUTES SUPERVISORY RESPONSBILITIES

  • Directs and supervises the sales, marketing and events (including Food and Beverage sales) teams.
  • Supervisory responsibilities include interviewing, training colleagues, planning, assigning / delegating work, appraising performance, rewarding, disciplining colleagues in conjunction with Talent and Culture; addressing feedback and resolving problems.

Qualifications:

Knowledge and Experience

  • Minimum Degree holder or equivalent.
  • Minimum of 10 years of relevant experience in the hotel industry and senior level sales position.
  • Minimum 5 years work experience in a luxury hotel in a similar capacity an advantage.
  • Experience in strategic and executive planning.
  • Experience in development and execution of marketing strategies, advertising campaigns and successful public relations efforts.

Competencies

  • Ability to drive business forward with strategic thinking and sense of urgency.
  • Result driven and able to work well under stress.
  • Possess the combination of leadership and personality skills.
  • Good presentation and influencing skills.
  • Problem Solving / Analytical.
  • Team player and strong builder of teams.
  • Good interpersonal skills with ability to communicate with all levels of management and employees.
  • IT Savvy and well versed with systems, able to review and rollout quick adoption of new technology.

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