Manager Loyalty Marketing

2 weeks ago

Doha, Baladīyat ad Dawḩah, Qatar Talent Pal Full time

Qatar Airways are excited to be launching a new opportunity to join our Customer Engagement & Loyalty as a Manager Loyalty Marketing.


As a Manager Loyalty Marketing, you will be responsible for setting up and driving the strategic direction for Privilege Club marketing and communications, in particular - delivering strategies that will cover all member acquisition, member engagement and retention activities.

You will ensure that these meet the overall loyalty objectives, and commercial objectives of Qatar Airways.


You will also ensure that all appropriate acquisition and retention activities, including events and sponsorships, are delivered to develop and enhance long-term member engagement, as well as lead the Department's push towards personalization by getting the right offers in the right messages to the right customers at the right time through the right channel.


Other operational duties will include:
Strategic

  • Identification of potential drivers of customer stickiness and member acquisition, and testing them with customers, thus rolling out the best result
  • Defining and setting Networkwide Privilege Club revenue KPIs
  • Developing profitable campaigns to drive member revenue and engagement
  • Optimization of member acquisition, engagement and retention through the development of segmentspecific and/or personalized marketing plans
  • Developing and maintaining a highly functional digital marketing infrastructure, as well as a nondigital marketing plan
  • Delivery of compelling promotional communications that drive measurable incremental revenue to Qatar Airways and Privilege Club
  • Ensuring that the marketing and communications strategy aligns and delivers against the targets and objectives of the Privilege Club
Operational

  • Management of marketing and segmentation for Privilege Club and drive the future direction of communication for the program
  • Technology Innovation: Defining and prioritizing technology requirements for Loyalty Marketing.
  • Research, monitoring and reporting on best practices and localization of products based on market needs
Marketing Communication

  • Development, implementation, and continuous evolvement of an effective marketing strategy across all relevant channels
  • Development and implementation of a dynamic content management infrastructure to allow for realtime communication with members.
  • Launching new communication channels as required
  • Managing mobile channel development to create a consistently excellent user experience
Web Analytics

  • Leading the continued evolution of Social Media as a critical marketing channel for Privilege Club
  • Making sure robust tracking, reporting, and analysis are in place to ensure continuous improvements of channel and campaign performance
  • Ensuring use of best in class Social Media functionalities for Privilege Club
Stakeholder Management

  • Leading the engagement with external stakeholders to ensure adherence to the Privilege Club brand across all communication devices and channels
  • Communicating new QR marketing developments in a way that is relevant to business stakeholders
Budget

  • Management, optimization and delivery of the Privilege Club Marketing budget (almost entirely direct marketing) of USD 2M.
  • Delivery of the revenue budget for sale of miles to members directly through the buy / gift / transfer / extend / revalidate of miles, annual revenue target USD 0.5M
Be part of an extraordinary story

Your skills. Your imagination. Your ambition. At Qatar Airways, there are no boundaries to your potential and the impact you can make.

You'll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience.

You have the chance to be a part of our future, and build the life you want while being part of an international community and a world class airline.

Our best is here and still to come. To us, impossible is only a challenge. Join us as we dare to achieve what's never been done before.

  • Together, everything is possible.

Qualifications:

About You

Job-Specific Skills

  • College / University Bachelor's Degree or equivalent qualification
  • Proven quantitative, analytic, planning, team leadership and project management experience
  • A minimum of 8 years tenure in both technical and commercial roles
  • Experience working in the Middle-East and expertise gained through working with multicultural customers base
  • Crossfunctional work experience (Marketing, IT, customer care)
  • Experience coordinating complex product development cycles and technology/innovation schedules.
  • Strategic and analytical capabilities, ability to effectively interpret data and strong communication and presentation skills
  • Good understanding of key trends in loyalty marketing and communications
Team Management Skills

  • Managerial skills
  • Ability to delegate work, set clear direction and manage workflow.
  • Strong mentoring and coaching skills.
  • Ability to train and develop

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