Head of Campaign

1 week ago


Doha, Qatar MCG&Co. Full time

**DMCG Global is looking for a Senior Director Role / Head of Campaign for a Quasi Government Entity in Doha.**

**Job Location: Doha, Qatar.**

**Responsibilities / Role**
- Oversee all global campaigns development, marketing, brand strategy and brand equity,
- Lead a team of Campaign market leads: managing the briefing, implementation, tracking and measurement of marketing campaigns across all markets.
- Oversee all external agency and partner relationships relating to campaign development & implementation - from agency selection and resource allocation, agency briefing and workflow management, ensuring deliverables are met on time and on cost, and contributing to the agency review and appraisal process
- Ensure effective communication of the campaigns and manage relationships with internal and external stakeholders
- Oversee the budget of all campaigns and ensure that resources are directed against priority opportunities and managed effectively

**Experience Required**:

- 15+ years of brand marketing experience - with direct experience of creating and leading integrated brand campaigns in the consumer sector, Experience of developing and implementing brand campaigns across multiple geographies and cultures.

**Skills Required**:

- Knowledge of tourism best practices or experience with tourism strategy development.
- Knowledge in key disciplines such as marketing strategy formulation, integrated campaign design and implementation, creative asset development, digital and analytics.
- Functional leadership experience and experience reporting directly to senior stakeholders of large and complex organization is preferable


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