Online Experience Lead
3 days ago
We are looking for an Online Experience Lead to join our team at Qatar Red Crescent. As an Online Experience Lead, you will be responsible for developing and maintaining Audi's online presence touchpoints, including brand websites and e-commerce portals.
- Develop, maintain, and rollout projects for Audi's current online presence touchpoints.
- Work closely with the brand and dealers to deliver effective, targeted, and measurable online campaigns to customers in the Region, develop online experiences to boost customer engagement and ensure a future-proof user journey in line with wider strategic goals.
Main Objectives
Brand Websites:
- Own the creation, development, maintenance, and measurement of a best-in-class customer journey online and customer experience for Audi customers in the ME region.
- Ensure the customer experience meets brand expectations across different portals.
- Conceptualize, develop, and implement a reporting structure on a monthly and quarterly basis for all online portals and activities focusing on usage, user journeys, insights, and future recommendations.
CRM:
- Steering and deploying direct marketing activities.
- Campaigns to generate leads in both Sales and Aftersales.
- Measure and improve the online conversion funnel and effectiveness of all campaigns across the brand and dealers.
Agency and Campaign Management:
- In collaboration with marketing colleagues and department head, monitor results of the marketing campaigns through identified dealer KPIs and include in digital reporting.
- Co-steering and co-management of creative and media agencies in association with department head and colleagues to develop and perform campaigns.
Required Skills and Qualifications
- Bachelor's degree in Business, Marketing, Economics, IT, or related field.
- Extensive CRM communications experience and demonstrated CRM strategic ability.
- Proven track record with initiation, briefing, development, and execution of CRM initiatives.
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