Area Revenue Director

4 weeks ago


Doha, Qatar InterContinental Full time

As the world’s largest family of luxury hotels, we all take great pride in being genuine ambassadors of the
InterContinental® brand.
Shaped by decades of international know
how and local insights, our passion for luxury travel spans cultures and
customs. Inspiring us to create warm and sophisticated experiences for those seeking a richer perspective on the
world.
Each of our hotels cultivates a distinctive style and ambience where we embrace every opportunity to give our
guests a personal and enriching experience.
If you’d like to embrace a wider world of experiences and opportunities, we’d like to welcome you to the world’s
most international luxury hotel brand.

**What is the job?**
Creates strategies for driving total hotel revenue through full use of company strategy, systems, business
process, and best practices. Manages the hotel’s revenue/yield strategies encompassing all facets of
pricing, demand analysis, yield management, market segmentation, business mix, selling strategies to
enable the hotel to meet revenue and profitability goals. Identifies and capitalizes on opportunities to
maximize total hotel revenue from all sources, channels, and segments. Works as a member of the hotel
management team to raise awareness of business opportunities based on analysis of the volume and
quality of business available.
The Area Revenue Director works closely with key hotels in the market to utilize and leverage all the IHG
commercial revenue driving tools, IHG revenue management ways of working and IHG tools and systems to
deliver outperformance and surpass budgets across the region.
Supporting their Area General Managers, Director of Operations, Area Director of Sales & Marketing,
Regional Director of RM, Director Commercial and the Centre of Excellence teams across the defined
region, the role works closely with General Managers, Directors of Sales and Marketing, and on/off property
Revenue Managers to own and execute against agreed tactical & strategic Sales, Marketing, and Revenue
plans.
This role also supports the people agenda through the ongoing development and functional direction of the on/off property Revenue Management teams as well as participating in on going regional commercial
projects and initiatives that drive the overall performance across their region.
Promote desired revenue management work culture around the five Winning Ways of Do the right thing,
Show we care, Aim higher, Celebrate difference and Work better together along with implementing the
behaviors of Move Fast, Think Return, Talk Straight & Build One Team.

**Your day to day**

1. Develops, oversees the execution of, and adjusts as necessary the hotel’s pricing, yield, and revenue

strategies
- Collaborates with Regional Director of Revenue Management, General Manager, the hotel sales, and

operations teams to establish, revise and implement strategies for all revenue sources, channels, and

segments
- Makes rate adjustments and adjustments to online information to increase the hotel’s market share
- Analyzes channel gain and productivity of weekly strategies to make recommendations and adjustments

in a timely manner
- You will, however, adhere to IHG’s Antitrust/Competition Law and in no way discuss or agree prices or

costs or other price related information with other IHG Hotels in the market or participate in any

arrangement that has the intention or the effect of fixing, or co ordinate changing of, prices or costs

2. Monitors, analyzes, and reports on total revenue and customer loyalty indicators
- Prepares daily, weekly, monthly reports re: pickup, pace, displacement, inventory, F&B revenue, etc. to

identify challenges, opportunities, peaks, and gaps
- Make recommendations to ensure the hotel is selling all products and services at the right rates, through

the right channels for the right segments at the right time.
- Monitor’s competitor strategies, pricing, group negotiations, advertising, and other data to establish

strategies based on a solid understanding of the dynamics of the local market and demand generators

3. Forecast Revenue
- Conducts daily, weekly, and monthly review of hotel budget, key revenue indicators, and historical to

analyze variances to:

- Adjusts and diversifies strategies
- Guide the sales team and operations team to capitalize on opportunities
- Assist the operations team in managing expenses and resources in anticipation of revenue levels

4. Prepares for and facilitates yield, revenue, sales/marketing, and owner meetings
- Gather reports and market information
- Analyzes revenue data and reports, summarizes results, and presents data of results, trends, gaps, and

opportunities to the GM and relevant hotel team members
- Provides GM and hotel team with insight into hotel performance
- Recommends actions and adjustments to rate, sales, TPI, opaque, and other strategies to drive

incremental revenue and capitalize on opportunities
- Facilitates discussions to on future is


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