Brand Coordinator
4 days ago
We are looking to hire a Brand coordinator with outstanding organizational and research skills. Marketing coordinators are expected to be creative individuals with fantastic communication skills and excellent time management.
**Brand Coordinator Responsibilities**:
- Develop strategic marketing initiatives and activities.
- Implement marketing plans that include print, broadcast and online content.
- Create branded advertising campaigns, and support the marketing and design teams by coordinating and collating content.
- Setup tracking systems for marketing campaigns and online activities.
- Conduct market research to identify marketing opportunities and negotiate media coverage.
- Traffic all advertising efforts to appropriate channels.
- Develop and manage all internal communication systems.
- Create, maintain and strengthen the organization’s overall brand through all media avenues.
- Organize and streamline service offerings into user-friendly concepts.
- Manage print contractors and other promotional vendors.
- Maintain strict confidentiality of sensitive information.
- Simplify complex data into a user-friendly format such as graphs, charts and other visual aids for clients and management.
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- Plan and develop merchandising strategies that balance customers’ expectations and company’s objectives
- Analyze sales figures, customers reactions and market trends to anticipate product needs and plan product ranges/stock
- Collaborate with buyers, suppliers, distributors and analysts to negotiate prices, quantities and time-scales
- Maximize customer interest and sales levels by displaying products appropriately
- Produce layout plans for stores and maintain store shelves and inventory
- Forecast profits/sales and plan budgets
- Monitor stock movement and consider markdowns, promotions, price changes, clear outs etc
- Build constructive customer relationships and team with channel partners to build pipeline and close deals
- Remain up to date with industry’s best practices
**Brand Coordinator Requirements**:
- Proven working experience in merchandising
- Critical thinker with strong problem-solving and research proficiencies.
- Ability to comprehend and interpret competitor strategies and consumer behavior.
- Expert knowledge of Content Management Systems (CMS).
- Ability to gather large amounts of data and convert it into meaningful analysis.
- Solid organizational skills and detail oriented.
- Ability to work under pressure and meet strict deadlines.
- Creative mind with superb written and verbal communication skills.
- Ability to simplify complex information into a user-friendly format.
- Proficient in Microsoft Office, Excel
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