Research Specialist
2 months ago
**Job Summary**:
**Key Responsibilities**:
- Conduct and manage research projects focused on market trends, customer behaviors, and industry benchmarks within the automotive sector.
- Collaborate with various departments to understand their research needs and ensure data-driven insights.
- Use data science techniques (e.g., machine learning, predictive modeling, statistical analysis) to analyze complex datasets from customer interactions and market sources.
- Present findings through comprehensive reports, dashboards, and presentations to key stakeholders and leadership.
- Develop and maintain databases that allow for quick access to insights and historical data.
- Stay up-to-date on industry trends, technological advancements, and competitive positioning.
- Support the marketing and sales teams with customer segmentation analysis, churn analysis, and product positioning recommendations.
- Work alongside the CX team to continuously improve customer satisfaction metrics by identifying pain points and opportunities for innovation.
**Qualifications**:
- Bachelor’s degree in Data Science, Business Analytics, Market Research, or a related field (Master’s degree preferred).
- 3+ years of experience in market research or data analysis, ideally in the automotive or related sectors.
- Proven experience in using data science tools like Python, R, SQL, and data visualization platforms (e.g., Tableau, Power BI).
- Strong understanding of research methodologies and experience conducting both qualitative and quantitative research.
- Excellent problem-solving skills and attention to detail.
- Ability to work under tight deadlines and manage multiple projects simultaneously.
- Exceptional communication skills with the ability to convey complex data in simple, actionable insights.
**Preferred**:
- Experience in the automotive sector.
- Knowledge of CRM systems and customer analytics.
- Familiarity with AI tools and predictive analytics.
**Education**:
- Bachelor's (preferred)
**Experience**:
- Market research or data analysis: 3 years (required)
- Data science tools (Python, R, SQL, & Data Visual.)): 2 years (required)
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