Cbi Manager

6 months ago

Doha, Qatar Qatar Airways Full time

We are pleased to announce an incredibly exciting opportunity to join our Commercial team based in Doha as Commercial Business Intelligence Manager - Africa (CBI Manager - Africa).

Job Purpose

Responsible for the delivery and steering of the Regional Revenue Strategy with focus on a specific demand segment and sub-segments. Leads a team of analysts responsible for locally driving Revenue performance within specific demand segments, focusing on structural and tactical initiatives encompassing fare products, incentive programs and tactics. Drives focus on key areas of performance improvement/opportunity by communicating with local Sales and Marketing teams, providing analytical insights on performance and trends. Responsible for maintaining integrity of the overarching CBI Revenue Strategy and articulating it within the area of responsibility.

Accountabilities
- Communicate effectively between the field and Head Office commercial teams to increase process efficiency.
- Build and sustain a best practices approach to campaign design and product development by communicating successful practices to other regions, supporting organization of best practice events across regions and adopting outcomes such best practice workshops for the region.
- Provide deep understanding of allocated market segment, customer behaviour, distribution channels and all relevant commercial processes.
- Act as a consultant between the field and Head Office to optimize our approach to market for this segment to improve the revenue topline.
- Prioritize all tasks through a big & fast matrix and allocate accordingly to analysts.
- Proactively identify and exploit revenue generation opportunities within the region and the beyond network
- Structure and execute larger scale commercial projects, managing CBI analysts and large sets of stakeholders.
- Implementation of structural fare products and incentive programs to drive incremental revenue performance whist building cost efficiencies within the segment(s) of responsibility, across all relevant distribution channels.
- Deployment of tactics specific to the segment of focus, inclusive of price re-positioning actions, marketing campaigns and/or trade incentives.
- Analyze, measure and document individual performance of all implemented actions and overall segment performance trends.
- Provide regular feedback to internal stakeholders on performance trends and improvement opportunities pertaining to segmentation/products, incentive programs and tactics.
- Perform other department duties and ad-hoc tasks related to position as directed by senior management.
- Grow QR revenue in the segment in accordance with the set annual targets.
- Work with CBI leadership to devise the annual strategy for the segment and region.
- Take strategic targets and translate into project scopes to deliver improved commercial efficiency, reduce cost and increase revenue.
- Identify large scale industry trends as well as new business opportunities and assess fit within QR’s business model and strategic direction.
- Act as an advocate and ambassador for CBI to the region, inform commercial strategy and budget decisions, while advising Sales staff to form unbiased views of market realities.

Qualifications
- Bachelor’s Degree or Equivalent
- Minimum 6 years of job-related experience
- PC literate with knowledge of World/PowerPoint/Excel/Outlook.
- Work experience in managing (processing and analyzing) voluminous data.
- Experience in deriving insights from data and submitting actionable recommendations to management.
- Experience is setting in preparing and giving presentation on business performance to middle and senior management.

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