Lead Advertising Copy Officer

2 weeks ago

Doha, Qatar Qatar Airways Full time

**About the role**
Do you want your creative writing genius viewed by billions of people? Do you dream of working for one of world’s leading travel brands? We are hiring a copy writer who will contribute to the development and creation of high quality advertising copy for digital, social media, print, radio, outdoor and TV media as well as website. The work will also include other kinds of brand and product marketing communications material such as project briefs, brochures, collaterals, manuals, flyers and presentations.

You will get to help define and maintain the tone of brand voice while making huge creative contributions (work closely with the brand and creative design teams and external agencies) that enhance the quality of our marketing communications.

You will be driven to ensure quality as you safeguard the integrity of the brand by ensuring that it follows the company’s communication strategy and prescribed guidelines.

Other operational duties would include:

- Contribute to the creation of communication content internally for advertising and marketing communication which includes writing copy for online, social media, outdoor print advertisements, radio and TV commercial scripts and marketing literature
- Collaborate and provide support on projects such as development of advertising campaigns for the brand, for destination and product launches, advertising photography, production of radio and TV commercials, and internal videos
- Quality assurance of content produced which includes proofreading and checking written as well as other forms of content for clarity and to ensure compliance to prescribed brand communications guidelines
- Interpret and understand business and marketing objectives and effectively communicate the objectives into compelling advertising copy
- Help develop and maintain the tone of voice of the brand
- Collaborate in the development of creative concepts working with the in-house creative team of designers in the Advertising Creative business unit within the Marketing team
- Work with internal stakeholders, departments and subsidiaries to clarify requirements and provide consultation to achieve the best marketing communication outcome.
- Help contribute to the QR brand tone of voice and visual style guide
- Help contribute to develop creative strategic direction for campaigns and advertisements
- Demonstrate a high level of communication skills
- Demonstrate high levels collaboration and professional behaviours

**Be part of an extraordinary story**
Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make. You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community.

Our best is here and still to come. To us, impossible is only a challenge. Join us as we dare to achieve what’s never been done before.

Together, everything is possible.

**Qualifications**:
**About You**

We are looking for a passionate and experienced professional to join the marketing team.

Essential Qualifications
- Bachelor’s Degree or equivalent preferably in Marketing, Communications or Arts (English language)
- Minimum 4 years relevant experience

Preferred Experience
- Professional qualifications in Advertising Copywriting and Creative Writing
- Minimum 3 years as a copywriter or writer creating content for various media channels: online, print, radio, outdoor, TV, preferably in an advertising agency working with international brands
- Proven track-record of producing high quality copy/content for international brands

**About Qatar Airways Group**
Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We’ve grown fast, broken records and set trends that others follow. We don’t slow down by the fear of failure. Instead, we dare to achieve what’s never been done before.

So whether you’re creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and determination. Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries, and be part of a truly global community.

**How to Apply

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