Director of Sales

5 months ago

Doha, Qatar Rixos Gulf Hotel Doha Full time

**Director of Sales**

The Iconic Rixos Gulf Hotel Doha introduces a unique lifestyle and luxurious Services and products, Rixos warm hospitality, the vibrant Entertainment programs, and the trendy and distinguished ALL INCLUSIVE Food and Beverage concepts with 378 beautifully appointed guest Rooms, dream bedding and luxurious atmosphere. Join our motivated and vibrant Team as Director of Sales and build your career with us.

The Role
- To strive to become the most professional Sales department in Qatar and throughout ACCOR.
- To ensure implementation of all Sales related Policies & Procedures and adhere to company and hotel policies & procedures.
- To develop, implement, maximize, monitor and evaluate objectives, strategies and activities of the Sales Department so as to achieve and exceed forecasted revenue figures in Rooms and Food & Beverage and all hotels related revenue streams.
- To ensure that an effective and efficient day-to-day acquisition program, including, administration, reporting system is effective organized and deployed.
- To promote marketing awareness and leadership to all employees. To develop an organized, motivated and cohesive Sales team.
- CORPORATE / MICE is to drive profitable business growth for the hotel. Key outputs are for you to acquire and manage Corporate / MICE accounts for the hotel, achieve sales targets, deliver market leading performance, ensure Sofitel Dubai Downtown is the first choice for assigned Corporate clients, Event planners & MICE agencies. Develop and foster business through pro-active direct sales, telemarketing, direct mail, appointment calls and tours of the hotel and develops strategic action plans for the hotel to drive measurable, incremental sales revenue. Identifies areas of opportunity and recommends tools and sales training to optimize performance.

Planning & Organizing:

- Develop, implement and manage the sales business plan and strategic sales strategy to ensure the hotel is well positioned across existing and emerging markets and market segments, therefore achieving and exceeding forecast and budget.
- Preparation of the annual Sales budget and business plan taking into consideration Market Mix, occupancy levels, Average Room Rate & Rev. Par, yield management and revenue streams throughout both rooms and food & beverage, including the marketing plan of how the same will be achieved.
- Conduct regular thorough analysis of the market and more specifically the hotel competitor set ensuring the hotel is well positioned rate and yield management structure wise to achieve and maintain the budgeted Revenue Generated Index rating.
- Develop, implement and manage rates structures and strategies through market data review and demand analysis.
- Develop, implement and manage the process of developing sales leads and qualifying the same across all business units within the hotel, ensuring all key employees are familiar with and understand this process.
- Manage the RFP Process timely and evaluate success rate.
- Establish materialization goals for key accounts and market segments for each team member and monitor and manage the same.
- Monitor and manage the departmental operating expenses in line with budget and forecast.
- Manage the co-ordination of all strategic Sales activities in line with the Area Sales & Marketing Office.
- Ensure all Standard Operating Procedures and Contracts for the Sales & Marketing department are written, reviewed and approved as and when necessary.
- Develop, review and manage departmental work schedules, ensuring adequate Sales coverage and representation both in the hotel and the market, including scheduling sales calls, trips, site inspections and familiarisations.

In partnership with the Accor area office and other sister properties sales & marketing teams, plan and manage all related sales exhibitions, trade and road shows ensuring the hotel leverages an effective commercial return from attending and participating in such events, whilst at the same time conducting an after event analysis on these returns to gauge the suitability of participating in future events.

Operations:

- Train and develop the Sales team in the departmental Standard Operating Procedures and ensure all employees are certified to these standards.
- Maintain a keen interest and sense of market intelligence and trends in order to provide leadership and management on market perspectives, patterns & emerging trends, tools and techniques to further develop, position and promote the property.
- Initiate, develop and manage long term positive relationships with leading tour operators, OTA’s market managers, corporate key accounts ensuring longevity support, a healthy market share and penetration for the property.
- Conduct and participate in revenue meeting, daily/weekly/monthly strategic sales and management meeting.
- Schedule and conduct in conjunction with the Sales team a minimum of 5-7 personal sales calls and 10 telephone sales calls per day, ens

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