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Global Marketing Strategist

1 week ago

Doha, Baladīyat ad Dawḩah, Qatar lxbfYeaa Full time

Job Description:

We are seeking a highly experienced and accomplished Senior Marketing Executive to lead our marketing efforts in the healthcare industry. The ideal candidate will have at least 5 years of relevant experience in healthcare/pharmaceutical marketing, with a proven track record of developing and implementing successful marketing strategies in the pharmacy or healthcare sector.

Key Responsibilities:

  1. Develop comprehensive marketing strategies tailored to the healthcare industry, collaborating closely with management to identify key market trends, customer needs, and competitor activities.
  2. Plan and execute marketing campaigns across various channels, including digital marketing, email marketing, social media, and traditional advertising, to promote pharmacy products or services.
  3. Conduct market research and analysis to refine marketing strategies and messaging, ensuring alignment with industry regulations and guidelines.
  4. Oversee brand positioning and manage the pharmacy brand's reputation and identity, ensuring consistency in messaging across all marketing materials and channels.
  5. Develop compelling content for marketing materials, including website copy, brochures, case studies, white papers, and press releases.
  6. Collaborate with key stakeholders, including healthcare providers, pharmaceutical suppliers, and industry associations, to explore partnership opportunities and expand market reach.
  7. Plan and coordinate pharmacy industry events, conferences, and trade shows to showcase products or services and network with industry professionals.
  8. Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve desired outcomes.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, Pharmacy, or related field; Master's degree preferred.
  • Minimum 5 years of experience in healthcare marketing, preferably in roles of increasing responsibility.
  • Strong understanding of healthcare industry regulations, compliance requirements, and market dynamics.
  • Proven ability to develop and implement successful marketing campaigns that drive measurable results.
  • Excellent communication and interpersonal skills, with the ability to collaborate across teams and influence constituents.
  • Proficiency in digital marketing tools and platforms.
  • Strategic thinker with strong analytical skills and attention to detail.
  • Creative mindset with the ability to innovate and adapt marketing strategies to the healthcare industry landscape.