Head of Communications Planning
1 week ago
About QNB Group
QNB Group, the largest bank in the Middle East and Africa, is committed to delivering exceptional customer experiences through innovative products and services. With a rich history dating back to 1964, we have established ourselves as a leading financial institution with operations in over 31 countries across three continents.
Our extensive network of more than 1,000 locations and 4,300 ATMs provides unparalleled convenience and accessibility to our valued customers. We have consistently maintained our position as one of the highest-rated regional banks by leading credit rating agencies, including Standard & Poor's, Moody's, and Fitch.
We have been recognized for our excellence by prominent international financial publications and have received numerous awards for our outstanding performance. Our active community support program and sponsorship of various social, educational, and sporting events demonstrate our dedication to giving back to the communities we serve.
The Role SummaryThe incumbent will play a critical role in driving QNB Group's marketing communications strategy, developing and executing a comprehensive plan to support our business objectives. This includes managing marketing briefs, understanding product, brand, customers, and industry, and developing focused marketing communication programs for QNB Group.
From a centralized hub, the incumbent will deliver best-in-class brand marketing communications to support our business strategy and commercial objectives, encompassing development and execution of communications across multiple channels on the international stage.
Key Responsibilities:- Develop and execute a comprehensive marketing communications strategy to support QNB Group's business objectives.
- Manage marketing briefs, understand product, brand, customers, and industry, and develop focused marketing communication programs for QNB Group.
- Collaborate and communicate with other departments, BUs, and subsidiaries to align and coordinate efforts delivering one brand and one experience through aligned communications.
- Design and implement communication strategies incorporating various communication channels to deliver 360-degree communications campaigns and omni-channel optimization.
- Analyze market research and data to optimize brand positioning and supporting marketing communications strategy.
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