Airline Ancillary Product Strategist
3 days ago
About the Role
We are seeking a highly skilled and experienced Ancillary Development Manager to join our team at Qatar Duty Free. As an Ancillary Development Manager, you will play a crucial role in driving ancillary revenue growth across all sales channels.
Key Responsibilities
- Manage existing and new ancillary products sales strategies through innovative technologies that meet customer-centric product value propositions for ancillary product offerings throughout the customer journey cycle across all sales touch points.
- Monitor daily/monthly revenue performance and evaluation by products, identifying opportunities for improvement and implementing corrective actions as needed.
- Drive ancillary sales teams in delivering ancillary sales strategies to meet ancillary revenue goals and manage cost of sale on ancillary products to maximize return on investment (ROI).
- Manage cross-functional teams and multiple work streams on strategic implementation of ancillary products, ensuring alignment with business objectives and avoiding silos.
- Guide ancillary sales teams in delivering and maintaining ancillary products contracts/procurement/CMS requests/business cases/risk and mitigation analysis, ancillary marketing assets, ancillary products pricing and distribution through GALAXY and ATPCO for all sales channels.
- Manage the delivery of new ancillary products, strategic change initiatives, and ensure project alignments.
- Provide operational support through overrides scenarios, technical clarification for support teams — QR helpdesk, e-ticket support, ecommerce support, and contact centers to ensure business continuity.
- Account manage with ancillary partners (external and internal stakeholders) for ancillary products enhancements to improve revenue performance.
- Negotiate and reach agreement with regions, as well as other internal and external stakeholders, for launching new/enhancements to ancillary products.
- Conduct engagement reviews and perform quality assurance procedures to ensure proper project governance is enforced throughout projects.
- Track and report benefits, risks, and opportunities to maximize value up to senior management level as required.
- Work closely with Line Managers to develop B2B and B2C ancillary selling strategies for project implementations.
- Monitor airline and other industry ancillary revenue developments and trends, conducting competitive benchmarking.
About You
A successful candidate should possess the following experience and qualifications:
- Minimum Bachelor's Degree or Equivalent.
- 7+ years of managing airline ancillary products.
- Proven experience of driving ancillary sales within an airline.
- Knowledge of ancillary services, current and future products, and technologies.
- Advanced understanding of business understanding of airline ticketing and EMD issuance policies, Amadeus reservations systems, and ecommerce sales fulfillment process.
- Development and implementation of strategies, policies, and frameworks.
- Possess an understanding of commercial functions including Sales, Marketing, Revenue Management Negotiation skills.
- Advanced understanding of systems and technology in business, able to communicate technical concepts in a tailored way.
Benefits
As a valued member of our team, you can expect a range of benefits, including:
- Ongoing professional development and training opportunities.
- A collaborative and dynamic work environment.
- The opportunity to work on high-profile projects and contribute to the success of Qatar Duty Free.
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