Ecosystem Development Specialist
4 days ago
Job Summary:
We are seeking a Head of Paid Media and SEO to join our team at Tandemsearch. The ideal candidate will have a strong background in digital marketing and a proven track record of success in planning, developing, and implementing comprehensive digital marketing strategies.
Responsibilities:
Develop and lead the organization's annual digital marketing plan across Paid, Owned, and Earned Media including PPC (pay per click), SEO (search engine optimization), Social Media, Affiliates across local and international markets.Track and measure SEO and Google Analytics metrics and provide ongoing reporting.Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.Set up and optimize PPC campaigns.Measure and report performance of all digital marketing campaigns and assess against targeted goals (ROI & KPI).Devise innovative digital marketing campaigns that feed into the organization's overarching marketing strategy.Implement strategies to drive traffic to the website including SEO & PPC.Create and maintain the digital marketing policy and framework.Lead negotiations across local and international markets on key media bookings and contracts to ensure optimized exposure at preferential costs.Devise MarTech solutions for excellence in planning, operations, and customer experience.Implement departmental policies and procedures to establish an effective presence across both offline and online channels.Qualifications:
A Bachelor's degree in Information Technology / Communications and Public Relations, a minimum of 8 years of experience in a related field, and working knowledge of HTML, CSS, and JavaScript are required for this position.
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