Digital Experience Research Lead

6 days ago


Doha, Baladīyat ad Dawḩah, Qatar lxbfYeaa Full time

About the Role

We are seeking an experienced UX Researcher to join our Digital Enablement Team at lxbfYeaa. As a key member of the team, you will play a pivotal role in conducting qualitative and quantitative research to understand and improve the user experience across all digital channels and touch points.

Key responsibilities include:

  • Designing and executing qualitative research studies, such as user interviews, usability testing, and ethnographic research, to gain deep insights into user needs, behaviors, and preferences.
  • Collaborating with product managers, UX/UI designers, and other stakeholders to identify research objectives and define appropriate methodologies to address key UX-related questions and challenges.
  • Analyzing qualitative data collected from research studies, employing rigorous methods such as thematic analysis, affinity diagramming, and persona development, to uncover meaningful patterns, insights, and opportunities for improving the digital user experience.
  • Collaborating with UX and UI designers, as well as research teams, to translate research findings into actionable recommendations for content and functionality enhancements.
  • Working closely with cross-functional teams to incorporate user feedback to ensure user-centric requirements are integrated into the design and iterate on designs, driving continuous improvement of the digital user experience.


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