Business Development Director
7 days ago
The ideal candidate will lead the account development and penetration strategy for assigned customers or regions. They should be skilled at building and maintaining relationships with clients and work to provide exceptional customer service to clients.
Responsibilities:
- Manage a portfolio of accounts
- Actively promote and sell exhibition space and sponsorship
- Conduct a telephone sales campaign to lapsed exhibitors and new prospects
- Conduct face-to-face sales to current exhibitors, lapsed exhibitors and new prospects
- Source new companies in these marketplaces from the trade press and competitive events
- Actively seek out and follow through effectively on new prospects
- Liaise with Associations and Trade Bodies
- Sell sponsorship and delegate passes for Conferences
- Develop and maintain long-term relationships with current customers and prospects, understanding their business and marketing needs
- Develop and manage the prospect database
- Maintain contact with exhibitors and deliver a high standard of customer service
- Support Project Managers in managing an existing sales team, providing ongoing coaching and feedback to help them increase their performance
- Work with other Sales Managers in identifying new opportunities for the event
- Achieve individual and event revenue targets
- Support the process of collecting debt
- Maintain database
- Sell in and maintain relationships with agencies
- Maintain status as a key industry figure and work on special projects with Industry Associations
- Ensure floor plan, data and bookings are accurate with Exhibition administrators
- Develop relationships with clients to establish new contracts
- Create plans for business growth
- Develop pricing structures for event projects
- Develop risk assessments for event projects and products to work toward commercial efforts
- Financial planning and budgeting
- Bid on new projects and negotiate contract terms
- Review and develop operational process flows
- Analyze data from internal systems and external sources to identify opportunities to improve sales performance
- Identify and contact potential clients to determine their needs and assess their interest in the company's products or services
- Ensure that company products or services are represented accurately in advertising and marketing materials
- Develop strategies to increase market share by identifying new opportunities in existing markets or developing new markets
- Develop and implement a strategic plan to achieve specific goals such as increasing revenues or improving customer satisfaction
- Negotiate contracts and manage relationships with vendors, suppliers, partners, and other external parties to ensure compliance with legal requirements
- Attend conferences, meetings, and industry events
- Be flexible and willing to adapt to changes in scope of work
- Monitor competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc.
- Maintain professional and technical knowledge by reviewing professional Marketing and Sales strategies; establishing personal networks; participating in professional activities
- Achieve the target and sales growth volume for the company
- Contribute to team effort by accomplishing related results as needed
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