Head of Digital Acquisition
5 days ago
Our Team
We're a dynamic team of innovators and problem-solvers who are passionate about transforming the way people live. We're seeking a talented Digital Marketing Strategist to join our team and drive business growth through innovative marketing strategies.
Job Summary:
In this role, you will be responsible for developing and executing growth marketing strategies to drive user acquisition, engagement, and retention across all Snoonu platforms. You will partner with cross-functional teams to deliver high-velocity experimentation and campaign optimization, leveraging analytics tools and marketing attribution to measure campaign effectiveness and inform future growth strategies.
Key Responsibilities:
- Develop and implement data-driven growth marketing strategies to drive user acquisition, engagement, and retention.
- Own and optimize the growth marketing funnel across food and non-food verticals.
- Partner with product, engineering, design, and analytics teams to drive business outcomes.
- Leverage analytics tools and marketing attribution to measure campaign effectiveness and inform future growth strategies.
- Lead and inspire a high-performing growth marketing team to achieve business objectives.
Requirements:
- 7+ years of hands-on experience in growth or performance marketing, ideally in fast-paced, digital-first companies.
- Proven track record in driving user growth, engagement, and retention through data-driven strategies.
- Deep understanding of paid acquisition and organic growth levers, including Google, Meta, TikTok, and other major advertising platforms.
- Experience working closely with product, engineering, design, and analytics teams to drive business outcomes.
- Strong leadership and communication skills, with the ability to inspire and motivate high-performing teams.
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