Marketing Leader for Digital Products

1 week ago


Doha, Baladīyat ad Dawḩah, Qatar Byanat Full time

We are seeking a seasoned Senior Product Marketing Manager to lead our product marketing efforts and execute impactful marketing campaigns. As the key driver of our marketing strategy, you will be responsible for developing and implementing comprehensive marketing and branding strategies, conducting market research, and tailoring product messaging throughout the customer journey. You will work closely with the product, sales, and other cross-functional teams to ensure our marketing efforts effectively communicate our value proposition, drive product adoption, and achieve business goals.

Main Requirements:
  • Develop and implement comprehensive marketing and branding strategies, ensuring alignment with overall business objectives.
  • Conduct in-depth market research to understand target audiences, industry trends, and competitive landscape, using insights to inform product positioning, messaging, and marketing strategies.
  • Leverage market research and customer insights to influence product development and strategy, ensuring our products meet market needs and stand out from the competition.
  • Manage all aspects of marketing campaigns, including digital, content, and event marketing, to drive product awareness, engagement, and growth.
Key Qualifications:
  • Bachelor's degree in Marketing, Business, or a related discipline; Master's degree in Business Administration, Marketing, or a similar concentration is preferred.
  • At least six years of experience in the marketing field, with at least three years in a product marketing manager role.
  • Proven track record of developing and executing successful product marketing strategies and campaigns.
  • Strong knowledge of big data, analytics platforms, and digital infrastructure is a bonus.
  • Expertise in market research, competitive analysis, and data-driven decision-making.
  • Proficiency in digital marketing strategies, SEO, content marketing, and demand generation.
  • Experience using marketing tools (e.g., Google Analytics, HubSpot, Salesforce) and project management software (e.g., monday.com, Wrike).


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