Marketing Manager

2 weeks ago

Al Wakrah, Al Wakrah, Qatar Talent Pal egypt Full time
The MarketingandCommunications Manager is part of an important team thatcreatesand executes propertylevel communications to our customers.

Underthe leadership of the Director of Marketing and Communicationthisrole promotes onbrand messaging to customers throughtraditionaldigital and social media channels all with the goal ofenhancingthe image of the hotel.

This role helps build directmarketingplans targeted campaigns and activated channels to the endofdriving consumer awareness and preference increasing marketshareand building broader portfolio and brand awareness.

Thisrolefocuses on showcasing Food and Beverage promotions both tohotelguests and to local patrons.

As part of the MarketingandCommunication team this role is fully connected into resourcesintheir region; Marketing and Communication Managers liaise andbuilddeep partnerships with their regional eCommerce and Marketingteamsto verify all local social and digital marketing effortsareeffectively integrated with the selling efforts fortheorganization.

This role also gets to do a little bit ofeverythingfrom balancing traditional and digital marketing andeCommerceactivities to contributing to public relations (PR)activities forthe hotel.

Success is measured by how well they helpdrive thesales and revenue strategy of the property social mediaengagementand also by how effectively leveraged the resourcesaround them areto create truly compelling marketing andcommunicationscampaigns.


CANDIDATE PROFILE Education andExperienceRequired:

  • 2year degree from an accredited university inMarketingPublic Relations Business Administration or related majorand 4years experience in the sales marketing digital orrelatedprofessional area; hospitality marketing or digitaladvertisingexperience preferred OR
  • 4year bachelorsdegree in Marketing PublicRelations Business or related major; 2years experience in thesales marketing digital or relatedprofessional area; hospitalitymarketing or digital advertisingagency experiencepreferred. CORE WORK ACTIVITIES Hotel MarketingandAdvertising
  • Executesannual marketing plan to budget inconsultation with the GM Foodand Beverage leader Operations leadersDirector of MarketingCommunications and cluster marketing andecommerceteams.
  • Partners withOperations Food &Beverage and Sales teams to executepromotions and campaigns totarget inhouse guests with promotionsthat drive incremental revenueto the hotel.
  • Acts as the liaison between themarketingdepartment and advertising agency on the tacticaladvertisingcampaigns creative and media plans particularly for foodandbeverage promotions.
  • Manages F&B mediaschedules and verifies promptsettlement of accounts.
  • Partners with property Revenue Management to verifycorrect offerloading verifying advertisement targeting iscorrectly directed atrelevant consumer groups
  • Executes email marketinganddisplay advertising.
  • Maintains frequent activeengagement with ClustereCommerce manager to verify alignmentpullthrough and 2waycommunication about the status performanceevaluation opportunitiesand issues related to online programs andinitiatives.
  • Verifies all advertising for thehotel indigital channels is in alignment with brandvoice. Social MediaContentManagement
  • Facilitatessocial media engagement andupdating content in local digitalchannels (e.g. hotel websitetravel sites).
  • Develops and executes promotions campaigninF&B weddings spa rooms and conferences throughrelevantdigital and social media channels.
  • Engages inproactive online reputationmanagement by surfacing relevant guestcomments (positive ornegative) in social media channels andrespondsaccordingly.

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