Digital Marketing Executive
2 weeks ago
Bachelor of Business Administration(Management)
Nationality: Any Nationality
Vacancy: 1 Vacancy
Job DescriptionJob Summary:
We are seeking a creative and results-driven Digital Marketing Executive to join our team. The ideal candidate will be responsible for developing, implementing, and optimizing digital marketing campaigns across various channels to enhance brand awareness, generate leads, and drive online engagement.
Key Responsibilities:
- Plan and execute digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.
- Monitor campaign performance and optimize strategies to maximize ROI.
- Develop and manage paid advertising campaigns on Google Ads, Facebook, Instagram, LinkedIn, and other relevant platforms.
- Manage and grow social media channels by creating engaging content and implementing effective strategies.
- Develop and schedule social media posts, ensuring consistency in brand messaging.
- Monitor trends, engagement metrics, and community interactions to improve online presence.
- Conduct keyword research and optimize website content for better search engine rankings.
- Analyze website traffic and user behavior to improve website performance and user experience.
- Work with web developers to enhance site functionality and page speed.
- Design and execute email marketing campaigns, including newsletters and promotional offers.
- Segment audiences and personalize content to increase engagement and conversion rates.
- Track, analyze, and report on key digital marketing performance metrics using tools like Google Analytics, Google Ads, and social media insights.
- Provide actionable insights and recommendations to improve marketing strategies.
Qualifications & Requirements:
- Bachelor's degree in Marketing, Digital Media, Business, or a related field.
- 2+ years of experience in digital marketing or a similar role.
- Strong knowledge of content marketing, social media platforms, and email marketing.
- Excellent analytical skills and ability to interpret data-driven insights.
- Creativity, attention to detail, and strong communication skills.
- Experience with graphic design tools and video editing is a plus.
Company Industry:
- Hotels
- Hospitality
Department / Functional Area:
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords:
- Digital Marketing Executive
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