Cluster Director of Sales

3 months ago

Doha, Qatar Raffles Doha Full time

The Director of Sales (DOS) ensures sales resources are deployed effectively to drive revenue through all market segments; in line with approved sales & marketing budgeted revenue. The DOS will manage their own account portfolio, whilst supporting and providing leadership to the rooms’ sales team, ensuring sales plans are implemented in accordance with best practice.


Essential Responsibilities & Duties

  • Responsible for achieving rooms and corporate catering sales budgets
  • Support leadership in the development of the sales & marketing plan and budget presentation
  • Responsible for the preparation of the pre-opening administration duties, including but not exhaustive;
  • Competitor Information on GCC, Ministry, Corporate and Wholesale rate positioning
  • Task the team to build local building lists of Lusail Marina
  • Create comprehensive induction plans for onboarding new team members
  • Act as a brand ambassador, representing the hotel by maintaining constant contact with stakeholders, including clients, guests, GSO’s and partners
  • Assist in the planning and development of sales and marketing strategies
  • Monitor and evaluates current sales and marketing initiatives and trends within market, sharing market intelligence with commercial team to develop strategic plans across business segments
  • Plan and attend trade exhibitions, collection reviews, road shows and sales trips to maximize the brand coverage of Raffles Doha & Fairmont Doha, optimizing the ROI of short, medium and long term business for both hotels
  • Lead sales team to build an extensive network of contacts, building relationships to drive high yield business from all market segments into Raffles Doha & Fairmont Doha. Switching key accounts from direct competitor sets and positioning both hotels as #1 in primary comp sets
  • Ensure sales team activities are logged in Sales Force accurately, reviewing weekly activity report with Cluster Director of Sales
  • Assist in setting up systems to monitor achievement of departmental goals and objectives
  • Support strategic department planning and development
  • Analyse sales and marketing data from sources including Hoteligence, STR, Rate360, CVENT and consortia partners, modifying sales and marketing strategies to ensure Raffles Doha & Fairmont Doha secures fair market share within both primary and secondary comp sets
  • Oversee team onboarding, orientation and induction plans
  • Assist in the development of new products and services, such as packages and offers to drive sales
  • Attend weekly sales and revenue meetings, contributing to the commercial sales strategy
  • Attend all compulsory training courses as directed by T&C division

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