Commercial Marketing Specialist
2 months ago
In this role, you will be responsible to support with Global Commercial Marketing projects and activities, as well as regional plans and activities designed to meet the commercial objectives of Qatar Airways. In particular your role will be responsible to handle the marketing stream of partnerships with other airlines, tourism boards and airports, Also, you will work closely with internal stakeholders like regional teams in ensuring compliance with HO Commercial Marketing processes, specifically in the planning of Marketing activities and working with the Procurement, Contracts and Finance departments.
As part of your role, your responsibilities will be inclusive of, but not limited to the following:
- Work closely with strategic airline partners, creating and executing campaigns to enhance the collaboration and promoting new initiatives to generate value, as well as creating cross collaborations between your main areas of responsibility.
- Oversee tourism board partnerships to meet company’s business priorities, supporting partner’s objectives (e.g. awareness/conversion), utilizing business intelligence tools to identify and promote relevant flows to the targeted destinations, ensuring a 360 degree and balanced approach analyzing historical revenue performances from feeder markets, industry trends and connectivity and propose an optimized budget split across markets.
- Coordinate and execute independent campaigns in key markets, providing also necessary guidance to local teams for regional execution when requested. This includes briefings, stakeholder coordination, contractual, budget planning, reporting and post-campaign reimbursements.
- Collaborate with multiple internal stakeholders such as Alliances, Global Sales, Corporate Planning, contributing to the growth and expansion of existing codeshare partnerships, onboarding new tourism boards to promote flows from key markets and supporting the development of new routes or resumptions through marketing funds.
- Develop integrated marketing communication plans for key commercial activities led at HO. This includes global tactical drives, pricing strategies (e.g. branded fares), new QR products (e.g. ancillary sales) etc.
- Understand commercial analytics and forecasts, determine where the pressure points lie, develop marketing strategies to assist sales and develop opportunities for partnerships with Airlines, Tourism Boards and Airport Authorities on joint collaboration, in kind or in cash, to develop or build up for new destination launches.
- Conduct commercial analysis of revenue opportunities and traffic flows in collaboration with sales and revenue management.
- Collaborate in development of an integrated marketing campaign plan for launch of the new destinations or new partners flying to Doha, inclusive of media selections, tactical drives, local sponsorships, below the line activities etc. and coordinate budgets, contracts, payments and procurement requirements for the project.
Be part of an extraordinary story
Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make. You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future and build the life you want while being part of an international community.
Our best is here and still to come. To us, impossible is only a challenge. Join us as we dare to achieve what’s never been done before.
Together, everything is possible.
Qualifications
- Bachelor’s degree in marketing or equivalent with at least 4 years of job-related experience.
- Passion for aviation and travel, airline experience will be considered as a plus.
- Strong communication and project management skills.
- Experience and proficiency with data analytics, in particular with Tableau and Adobe.
- Proficient in Microsoft Office Suite especially Excel and PowerPoint
- Ability to perform effectively well under pressure within the environment of time constraints, change in priorities to resolve issues with a high level of competence and professionalism.
- Outstanding written and verbal communication in English with excellent influencing capabilities. Knowledge of a second language as Spanish will be a plus.
**About Qatar Airways Group***
Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We’ve grown fast, broken records and set trends that others follow. We don’t slow down by the fear of failure. Instead, we dare to achieve what’s never been done before.
So, whether you’re creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and determination. Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries and be part of
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