Loyalty Marketing Specialist

2 months ago

Doha, Qatar Qatar Airways Full time

**Description - External**

**About the role**

Qatar Airways are excited to be launching a new opportunity to join our Loyalty Engagement team as a **Loyalty Marketing Specialist**.

As a Loyalty Marketing Specialist, you will support in the implementation of the loyalty marketing strategy (including Brand, Acquisition, Accrual, Redemption and Customer Engagement) through business and channel analysis, marketing performance and campaign design to deliver against the Loyalty and Digital Direct targets, namely acquisition, revenue, active members, member engagement metrics as well as moving the needle on NPS.

**As part of your daily responsibilities, you will also**:

- Along with key stakeholders, work to solve key business and customer problems through defining and delivery of key campaigns, as well as delivery of the agreed overarching loyalty marketing strategy
- In cooperation with Manager Loyalty Marketing Proactively plan and implement key activities to support core KPI performance metrics (including acquisition, accruals, breakage, redemption, engagement, mobile app downloads and UOR) leveraging the expertise of digital marketing and CRM teams
- Identify and share opportunities for consideration for the use of group-wide assets, with an aim to support overall delivery of incremental business revenue and overall customer engagement I loyalty through resourceful use of assets.
- Manage the creative process for campaigns with internal and external agencies, to ensure campaign delivery in accordance to an agreed creative campaign brief
- With the line manager, identify progress cross-business initiatives to support growth in-line with loyalty department and digital direct KPls
- Work closely with partners, sales, products and creative teams, to develop globally relevant and locally tailored campaigns and experiences, with additional personalization wherever possible and appropriate
- Identify, through the use of performance, customer and insight data, opportunities to further deepen the loyalty and Privilege Club brand footprint across the business and partner networks.
- Identify the right audiences for each campaign, considering customer segmentation, micro-segmentation and loyalty lifecycle. Define where it is possible and appropriate to deliver target-oriented campaigns through comprehensive presentation and recommendation of result and learnings to support progression and awareness of campaign performance and efforts.
- Raise the profile of Qatar Airways Privilege Club through developing of Omni channel campaign and customer experience, employing use of BTL (below the line), TTL (through the line) and ATL (above the line) marketing, where appropriate and cost effective.
- Contribute toward identification of the right mar-tech tools needed to deliver 'best-in-class' customer experiences and progress the personalization efforts day to day and in all digital and at times, non-digital channels
- Proactively track campaigns after deployment with performance metrics across all deployed channels to achieve the most optimal outcome by identifying areas of improvements

Qualifications

**Be part of an extraordinary story**

Your skills. Your imagination. Your ambition. At Qatar Airways, there are no boundaries to your potential and the impact you can make. You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community and a world class airline.

Our best is here and still to come. To us, impossible is only a challenge. Join us as we dare to achieve what’s never been done before.

Together, everything is possible.

**Qualifications - External**

**About You**
- High School Qualification / Diploma or Equivalent with Minimum 5 years of job-related experience **OR **Bachelor's Degree or Equivalent with Minimum 4 years of job-related experience
- Fluent in spoken and written English
- Intermediate level use of Excel and PowerPoint
- Basic to Intermediate understanding of dashboard reporting tools e.g. PowerBI
- Good understanding or enthusiasm for the airline industry
- Excellent communication and presentation skills to effectively interact and build rapport with key stakeholders
- Ability to understand customer data and communicate it in a concise and relevant way.
- Strong time management and prioritization skills with an ability to handle and priorities multiple request

**Preferred qualifications**
- Experience working in the Middle East within a multi-cultural professional environment
- Hands-on data analysis experience
- Proficiency in Arabic Language

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